Kate Beveridge, Author at OptinMonster

FOMO Marketing Explained + 13 FOMO Marketing Examples

You’ve probably already seen FOMO in action, even if nobody called it that. The “only 2 left” note on a product page or the countdown on a checkout are designed to act on your fear of missing out. And if you’re honest, this strategy has probably worked on you at least once. The useful question …
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How to Create a Countdown Timer Popup in 7 Easy Steps

Do you want more sales this holiday (or ANY day)? A countdown timer popup puts a visible deadline on an offer you’re already running, like a holiday promotion or a flash sale. This can create fear of missing out (FOMO) and motivate visitors to act more quickly. I’ll show you how to build one in …
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11 Slide-In Popup Examples (and How to Use Slide-In Optins)

A slide-in optin shows your offer to a visitor without a popup covering the page. But because it’s meant to be subtle, it can sometimes fade into the background more than you’d like. Whether anyone notices the campaign comes down to the template you choose, the moment it appears on your website, and who you …
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What Is a Flash Sale? How to Run a Flash Sale & Promote It

Is there stock on your shelves that just isn’t selling? Maybe the month is nearly over and you haven’t made as much revenue as you wanted. Or you need cash sooner than your usual sales cycle will deliver it. A flash sale could be the answer, but most stores run the same setup that doesn’t …
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