Author: Kate Beveridge
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21 Proven Black Friday Marketing Ideas for 2026 (From 1M+ OptinMonster Campaigns)
Continue reading: 21 Proven Black Friday Marketing Ideas for 2026 (From 1M+ OptinMonster Campaigns)If you sell online, then Black Friday is the week that your customers’ inboxes fill up with discounts. And every extra discount eats into your profit. So, the stores that do well during this sales period give shoppers another reason to buy from them besides a lower price. In this guide, I’ll show you 21 …
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eCommerce Marketing Calendar 2026-2027: Every Holiday and Sales Date for the Next 12 Months
Continue reading: eCommerce Marketing Calendar 2026-2027: Every Holiday and Sales Date for the Next 12 MonthsHoliday promotions usually go wrong for one reason. The date sneaks up on you, so you end up rushing and building the campaign the night before. An eCommerce marketing calendar fixes that. It’s a dated list of every shopping holiday and sales event worth creating a campaign for. This one runs from October 2026 all …
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4 Best Spin the Wheel Plugins (WordPress + Shopify)
Continue reading: 4 Best Spin the Wheel Plugins (WordPress + Shopify)Are you tired of visitors leaving your website before they join your email list or make a purchase? Most people ignore popups, unless you make them impossible to ignore by offering something valuable. That’s where a spin the wheel popup plugin comes in. It adds a fun, gamified wheel to your site that doesn’t just ask for an email, …
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FOMO Marketing Explained + 13 FOMO Marketing Examples
Continue reading: FOMO Marketing Explained + 13 FOMO Marketing ExamplesYou’ve probably already seen FOMO in action, even if nobody called it that. The “only 2 left” note on a product page or the countdown on a checkout are designed to act on your fear of missing out. And if you’re honest, this strategy has probably worked on you at least once. The useful question …
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