As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track. Click-through …
Are you looking for a quick way to improve your email marketing campaigns? Writing killer emails can be easy, once you know the tricks that smart marketers use. Here are 19 quick and dirty tricks that you can use to crush it with your next email campaign. 1. Keep Your Design Minimal The more simple …
You’ve probably heard it a thousand times: “Capture user emails to increase conversions.” Great. But what does increased conversions mean exactly? And why is it so important? Demystifying Conversions A conversion refers to any time a customer takes direct action. For example, when someone subscribes to your email list, that user has converted from a …
Creative, forward-thinking non-profit organizations have seen incredible success with email marketing for years. Still, some non-profits are just beginning to scratch the surface of what email marketing can do for their organization. Non-profits who utilize email marketing see higher engagement with key supporters, increased levels of participation among volunteers, and more generous giving from donors. …
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