Restaurant Email Marketing: 9 Strategies for More Customers

Do you want to learn more about restaurant email marketing, but you’re not sure where to start? Many people think that email marketing is only for large tech and SaaS companies. For local businesses like boutiques or restaurants, they rely on traditional advertising methods, such as handing out flyers or putting out physical signs throughout ... Continue Reading →

Small Business Email Marketing: 7 (Easy) Tips for Growth

Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. But let’s be honest: it can also be a difficult code to crack. That’s because you’re probably working with a limited budget, a smaller team, and your “to-do” list is already ... Continue Reading →

What’s a Good Email Open Rate and How You Can Improve Yours

Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email marketing campaign, none of those things matter one bit unless your emails are getting ... Continue Reading →

How to Split Test Email Campaigns the RIGHT Way [Ultimate Guide]

Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →

13 Email Deliverability Best Practices to Boost Your Inbox Reach

Did you know that, according to Sendgrid’s email deliverability statistics, a whopping 21% of emails never make to the recipients’ mailboxes? That’s because many senders don’t follow email deliverability best practices. We’re not talking about emails ending up in spam. Believe it or not, even though 455 billion spam emails are sent each day, that’s ... Continue Reading →

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