Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns? According to 2024 data from EmailTooltester, a whopping 16.9% of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. In ... Continue Reading →
Are you considering investing in video marketing to improve your online brand presence? Want to learn how to build a YouTube email list to attract more people to your videos? With over 2.49 billion monthly active users, or 47% of internet users across the globe, YouTube is the world’s second largest search engine, next only to Google. SimilarWeb’s 2024 ... Continue Reading →
Do you want to learn more about restaurant email marketing? Not sure where to start? Many people think that email marketing is only for large tech and SaaS companies. Local businesses like restaurants rely more on traditional advertising methods, such as handing out flyers or posting pamphlets around their neighborhoods. But email marketing can help any kind ... Continue Reading →
As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track. Click-through ... Continue Reading →
Do you want to create an email marketing campaign with a high open rate and click-through rate? Email marketing is vital to any business’s success. For every $1 that a business spends on its email marketing strategy, it gets an average of $36 in return. That means that your email campaigns have a potential ROI ... Continue Reading →
Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns, the one that stands out in particular is email click-through rate (CTR). This important metric is more than just a number; it’s a powerful indicator of how well your audience engages with your content and a critical factor in ... Continue Reading →
