What’s a Good Email Open Rate and How You Can Improve Yours

Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email marketing campaign, none of those things matter one bit unless your emails are getting ... Continue Reading →

How to Split Test Email Campaigns the RIGHT Way [Ultimate Guide]

Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →

13 Email Deliverability Best Practices to Boost Your Inbox Reach

Did you know that, according to Sendgrid’s email deliverability statistics, a whopping 21% of emails never make to the recipients’ mailboxes? That’s because many senders don’t follow email deliverability best practices. We’re not talking about emails ending up in spam. Believe it or not, even though 455 billion spam emails are sent each day, that’s ... Continue Reading →

Restaurant Email Marketing: How to Attract More Customers

Are you wondering whether restaurant email marketing could help you attract more customers? With more than 1 billion restaurant locations in the US alone, there’s fierce competition for a share of this $799 billion industry. If you want to succeed, you need a way to get more people into your restaurant. One of the most ... Continue Reading →

How to Run a Successful Email Marketing Campaign (Step by Step)

Do know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? With around 269 billion emails sent each day, there’s a lot of competition for your audience’s attention. Those email numbers keep going up, too. That’s why it’s essential to learn how to do email marketing right, so ... Continue Reading →