How to Target Visitors Based on Local Storage

OptinMonster makes it easy to hide or show campaigns based on the Local Storage data in your visitor’s browser.

In this article, you’ll learn how to use OptinMonster’s Display Rules to hide or show a campaign based on Local Storage.

Before you start, Local Storage targeting is available with a Pro or higher subscription.

It is also possible to target Session Storage objects and Cookies.

Configure Local Storage Rule

When you create a campaign in OptinMonster you can configure it to be shown or hidden based on a visitor’s Local Storage data.

To configure the Local Storage rule, follow these steps:

  1. Navigate to the Display Rules view in the campaign builder.
    Navigate to the Display Rules in the OptinMonster campaign builder.
  2. Next, when adding or editing a rule select Who (Personalization) from the left-hand list and select the Local Storage Targeting option.
    Local Storage rule in OptinMonster.
  3. Configure the Key and Value operators and fields as you require.
    Local Session Storage rule options.
    The following match options are available:

  4. When you’re finished, Save the campaign.


What is Local Storage?

Local Storage objects are small pieces of data stored in the web browser, similar to cookies or Session Storage objects, are unique to a specific site, and can be accessed by typing `window.localStorage` in a browser console.

Local Storage objects have no expiration date and can only be removed using JavaScript or by clearing the browser’s cache.

All Local Storage objects have a key and a value. For example, a Local Storage object could be eat=pizza

How do I set Local Storage data on my site?

This question is best answered by your web developer, as it depends on your site’s structure, coding language, and goals.

Here are a few articles to help you learn how to do this effectively: