How to Create a Cart Abandonment Campaign

Do you want to capture visitors’ attention before they abandon their cart? With OptinMonster’s page targeting and Exit-Intent technology, it’s easy to show offers just to these users.

In this article, you will learn how to create a Cart Abandonment campaign with OptinMonster.

Before you start, Cart Abandonment uses our Exit-Intent feature which is available with a Pro Subscription or higher.

This article covers specific settings in the Display Rules. If you’re just getting started we recommend reading our general Display Rule documentation first.

Configure Cart Abandonment

When you are ready to set up a Cart Abandonment campaign, follow these steps:

1. Navigate to the Display Rules view in the campaign builder.
   
2. Next, add Exit–Intent as your first rule.
3. Then, add a URL Path rule condition for your checkout page.
4. Make sure that both conditions are required before the campaign can appear by setting the group to ALL.
   
5. When you are finished, click Save.