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How to Create Custom Designs in OptinMonster with Canvas

How to Create Custom Designs in OptinMonster with Canvas

OptinMonster makes it easy to completely customize any campaign’s layout. Any campaign template can be fully edited using our drag and drop builder, but our Canvas template is made specifically so you can start from scratch and design custom campaigns right away.

In this article, you’ll learn how to create a custom campaign design using the Canvas template.


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Create a Canvas Campaign

To create a custom campaign using the Canvas template, follow these steps:

  1. From the Campaigns screen, select the Create New Campaign button.
    Select the Create New Campaign button to get started in OptinMonster.
  2. From the modal, select Templates as the type of campaign you’d like to create.
    Begin creating a Canvas type campaign in OptinMonster.
  3. Next, select the Campaign Type for your new Canvas campaign.
    Select the Campaign Type you wish to use for your Canvas campaign in OptinMonster.
  4. Once you’ve selected a campaign you’ll be prompted to give it a name and assign it to a site in your account.
    Select the Start Building button to create the campaign and open it in the builder to customize.
    Name your Canvas campaign and assign it to the site you want to show it on.
  5. Your Canvas campaign will open in the campaign builder with two default elements; an image block and a text block.
    You can delete one or both by selecting the trash icons for each, or if you’d like to use them in your design you can edit their configuration.
  6. Drag additional blocks into place to further design your custom campaign.
  7. Be sure to Save the changes to your campaign as you work.
    Just getting started? Follow our guide here to customize your campaign, or join a demo!

If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

Frequently Asked Questions

How can I use a native Integration in Canvas to collect email leads?

You can add the Optin Fields element to your Canvas campaign and then configure the native integration in the Integrations view.

How do I add a custom form to my Canvas campaign?

To add a custom HTML form to a Canvas campaign, add the Optin Fields element to your campaign. Then follow our Custom HTML guide.

What Campaign Types are available to create a Canvas campaign with?

All Campaign Types support Canvas.

Can I only use the Canvas template to collect emails?

You can use the Canvas template for any goal you have! Build your email list, display special coupons, use in eCommerce applications, redirect to related products, display a Facebook “Like” box, or show anything else that you can code or embed.

Check out our blog post where we show you 9 Creative Ways you can use OptinMonster’s Canvas template.


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OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

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Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

joe lowe american bird conservancy

Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com