OptinMonster vs Justuno

Launch your first campaign in minutes! See how OptinMonster’s simplicity stands up against Justuno.

OptinMonster vs Justuno: An Overview

Templates

Lightbox Popups

Fullscreen Campaigns

Floating Bar

Slide-in

Inline Forms

Gamified Campaigns

Drag-and-Drop Editor

Pre-Launch Checklist

Save Custom Blocks

AI Copy Optimizer

Exit-Intent®

Page-Level Targeting

Geo-Location

Device Targeting

InactivitySensor™

Cart Value Targeting

Visual Rule Builder

Conversion Tracking

Revenue Tracking

Google Analytics Integration

Custom Dashboards

A/B Testing

Test Variations

Random Distribution

Control Groups

Support

Direct Support

Knowledge Base

AI Chat Support

Video Training

Done-For-You Setup

Pricing

Starting Price

Campaign Folders

700+

Unlimited

$7/month

Campaign Views

Unspecified

 

Up to 10

$35.10/month

Total Site Traffic

See How OptinMonster and Justuno Compare

Our hands-on testing revealed six make-or-break factors in the OptinMonster vs Justuno decision. Click any of the topics below to dive into what matters most:

Why choose OptinMonster over Justuno

OptinMonster vs Justuno: Ease of Use

If you’ve ever spent hours wrestling with a complicated popup builder, only to end up with a headache and zero results, you’re not alone. 

Many marketers get stuck with confusing interfaces and technical hurdles that drain time and kill productivity.

That’s why we built OptinMonster differently. Our “simplicity-first” approach means you can create powerful, conversion-driving campaigns in minutes, whether you’re just starting out or you’re a seasoned marketing pro.

The moment you log in, you’ll see a clear, welcoming dashboard that makes it obvious where to start. Most users can jump straight in and start creating, thanks to our jargon-free interface that actually makes sense.

OptinMonster campaign dashboard

Getting connected is a breeze, too. WordPress users can install our plugin with a few clicks, while other platforms simply copy-paste our code snippet. 

We provide step-by-step guides for every platform setup.

Creating your first campaign is where OptinMonster truly shines. Here’s what makes our campaign builder a game-changer for your conversions:

  • Smart Template Selection – Browse 700+ proven templates, each designed for specific goals like lead generation, sales, or cart abandonment
  • Intuitive Drag-and-Drop Builder – Move, customize, and perfect every element in a few clicks (no coding needed!)
  • Real-Time Preview – See exactly how your campaign will look on any device before going live, eliminating any surprises
  • Pre-Launch Checklist – Never miss a crucial setting with our built-in checklist that catches potential issues before they happen
  • Campaign Management Made Simple – Pause, duplicate, edit campaigns in seconds, and organize them in folders
OptinMonster's campaign types

Want an even quicker setup? Our Playbooks feature gives you complete, ready-to-use campaigns based on proven strategies. 

This way, you can launch a high-converting campaign in minutes. We’ve already done the heavy lifting by combining winning designs with optimized targeting rules.

OptinMonster's Playbooks feature

Justuno takes a different approach to campaign creation, and our testing revealed both strengths and challenges. 

The initial setup requires watching an introduction video and placing their code in your website’s footer. WordPress users can use their plugin to finish the job, but you’ll need to copy your token ID from your Justuno dashboard to authorize the connection. 

Justuno's setup

Their biggest drawback? Unlike OptinMonster’s all-in-one interface, Justuno separates the process into two distinct parts. 

When creating campaigns in Justuno, here’s what you’ll need to do:

  1. Build your “workflow” first (the rules for when your campaign appears)
  2. Switch to a separate interface to design your campaign’s look
  3. Navigate back and forth between interfaces to make adjustments

While Justuno does offer workflow templates (similar to our Playbooks), the divided interface means more time spent learning the system and jumping between screens to make simple changes.

Justuno's workflow template preview

This split approach can slow down your campaign creation process, especially when you need to make quick adjustments to live campaigns.

🏆 Winner: OptinMonster

OptinMonster takes the lead in ease of use with features that save time and reduce complexity:

Single, unified interface for complete campaign creation – no jumping between screens
True one-click WordPress integration and simple code installation for other platforms
Built-in Pre-Launch Checklist and real-time preview features ensure your campaigns perform exactly as intended before going live
Ready-to-use Playbooks that combine proven designs with optimized targeting rules

OptinMonster vs Justuno: Campaign Design

Beautiful campaigns shouldn’t be complicated to create. That’s why we packed OptinMonster with 700+ conversion-focused templates, each crafted to help you achieve specific goals like growing your email list or recovering abandoned carts.

OptinMonster's template collection

We categorize our campaign types into these categories:

  • Lightbox Popup – Our most versatile campaign type that appears as an attention-grabbing overlay, perfect for email list building
  • Fullscreen – When you need maximum impact, these campaigns temporarily take over the entire screen to ensure your message gets noticed
  • Floating Bar – These slim, unobtrusive notification bars stick to the top or bottom of your page
  • Slide-in Scroll Box – Perfect for catching attention without interrupting the user experience, these boxes smoothly slide into view as visitors scroll down your page
  • Inline – Seamlessly embed campaigns within your content for a natural way to capture leads or showcase offers
  • Gamified – Transform lead generation into an engaging experience with interactive elements like spin-to-win wheels that boost conversion rates

Customization is easy, too. Every element in your campaign is customizable with just a few clicks on our drag-and-drop builder – no coding required.

You can also customize every part of your campaign journey – from the initial Yes/No question to the opt-in form and success message.

From basic text and images to engaging elements like videos and countdown timers, every block you need is right at your fingertips.

One standout feature is our countdown timer block, which has helped thousands of clients boost urgency and conversions.

🎉 Success Story: Cracku increased conversions by 300% using our countdown timers in their limited-time offer campaigns.

Want to get the same results? Check out the Cracku case study here.

OptinMonster's countdown timer block

We’ve also packed our builder with time-saving features to help you create campaigns faster:

  • Save your favorite custom blocks to reuse in future campaigns
  • AI-powered Smart Optimizations to help you create high-converting copy
  • Import designs between different campaign views
  • Enhance engagement with MonsterEffects™ animations and sounds
  • Add custom HTML, CSS, and JavaScript for unlimited possibilities

Over at Justuno, things work a bit differently. They’re not as upfront about the exact number of templates available, but there are dozens to choose from. And like OptinMonster, you can customize and add multiple views to your templates.

Justuno's design blocks

At a glance, the interface feels more complex than OptinMonster’s, but the drag-and-drop editor is still flexible enough to use. In other words, be prepared to spend more time learning how everything fits together.

Their platform does include some unique built-in features that other similar tools don’t offer:

  • Product recommendations slider that connects with your online store’s product feed
  • Age verification block for restricted content
  • Design Audit tool that suggests campaign improvements
Justuno's product recommendation block

🤝 Winner: It’s a Draw

Each platform has its strengths – OptinMonster wins on template variety and ease of use, while Justuno edges ahead with some pre-built specialty blocks.

  • 700+ ready-to-use, conversion-optimized templates
    User-friendly point-and-click, drag-and-drop campaign builder
    Time-saving design features and block library
    Built-in product recommendation block
    Ready-made age verification block
    Automated design audit tool

💡 Pro Tip: While Justuno offers product recommendation and age verification blocks of the box, you can also use the available blocks in OptinMonster to create the same elements. Click below to learn how to:

OptinMonster vs Justuno: Targeting & Display Rules

Getting the right message in front of the right person at the right time isn’t just good practice – it’s essential for conversions.

Show a campaign too early, you’ll annoy visitors. Show it too late, they’re already gone. Target the wrong audience, and you’re wasting impressions.

Both OptinMonster and Justuno offer robust targeting capabilities, but they approach this challenge differently.

We built OptinMonster’s Display Rules system to be powerful yet simple. Everything lives in one place: create your campaign, set your rules, and launch – all from the same interface. No jumping between screens or dealing with complex workflow builders.

Creating a Display Ruleset in OptinMonster

Some of our widely used targeting capabilities include:

Visitor Behavior

  • Page Views – Target users who have visited a set number of pages on your website
  • Referral Source – Customize campaigns based on where visitors came from
  • Cookie Detection – Display campaigns based on visitors’ browser cookies
  • New vs Returning Visitors – Customize messaging for each group

Triggers

  • Exit-Intent® Technology – Catch leaving visitors before they’re gone
  • Scroll Depth – Show campaigns when visitors are most engaged
  • Inactivity Sensor™ – Re-engage distracted visitors
  • MonsterChains – Create sequences based on previous campaign interactions

Location & Devices

  • Geo-Location – Show location-specific offers and content
  • Device Targeting – Perfect for mobile, tablet, or desktop-specific campaigns
  • AdBlock Detection – Reach every visitor, even if they use an ad blocker

Page-Level Targeting

  • URL Targeting – Match your offers to specific pages
  • Query Targeting – Show campaign when the user is on a page with a specific query argument in the URL
  • Anchor Tag Targeting – Display campaign when the user is on a page with a specific anchor tag in the URL

eCommerce Targeting

  • Cart Value Targeting – Show campaigns based on basket size
  • Product Page Rules – Display relevant offers on specific products

Yes, there are tons of targeting and display rules to choose from. But don’t worry – our visual rule builder makes creating complex targeting rules simple. Just click the rule you want to use, specify your settings, and you’re ready to go.

You can also combine different rules using our logical operators:

Setting up display rules for a campaign in OptinMonster

Best of all? Save your favorite rule combinations as Rulesets to use again later. No more recreating complex rules from scratch – just load your saved Ruleset and adjust as needed.

OptinMonster is super easy to use and set up. Since we started using it to create journeys within our site, our form conversion rates have increased by almost 80%.
Thanks to Exit-Intent®, we love OptinMonster’s effectiveness at turning cold organic visitors into higher-intent users. Split testing functionality and SEO friendliness are the icing on the cake!

Berkem Peker

Growth Strategist, Storyly

Now, Justuno’s display rule settings are quite different from those of OptinMonster’s. You have to use their workflow builder, which has a flowchart-style interface where you map out every step of the visitor’s journey.

Think of it like building a decision tree: you start with an enrollment trigger (when visitors enter the workflow), then add various actions like showing campaigns, creating branches, adding time delays, and adding a new subscriber to a specific contact list.

Setting up a campaign workflow in Justuno

The main place you’ll set targeting conditions is within ‘If/Then Branch.’ This is where you decide which path visitors take based on their behavior or attributes.

Creating an if then branch in Justuno

The good news is that Justuno offers most of the same targeting conditions as OptinMonster (like exit intent, scroll depth, geo-location, and more).

They also have a unique feature called Visibility Boost – a setting designed to help your campaigns appear even when visitors use popup blockers.

🎉 At OptinMonster, you don’t need a special feature for popup visibility because our campaigns are Google-friendly by default.

In fact, Salt Strong actually improved its search rankings while increasing conversions by 185% using OptinMonster’s mobile-friendly campaigns.

Justuno also has an Audience feature, which lets you create both dynamic segments (automatically updated based on behavior) and static segments (manually curated lists) of your website visitors.

Creating a segment in Justuno

🤝 Winner: It’s a Draw

Both platforms offer robust targeting capabilities – they just cater to different preferences.

OptinMonster shines with:

Dozens of powerful targeting rules to choose from
Visual rule builder that makes complex targeting simple
Plain English labels that make sense without documentation
Save and reuse your favorite rule combinations with Rulesets

That said, you might prefer Jusuno if:

You enjoy working with visual workflow builders
You need to manage complex visitor segments separately
You’re an advanced user who doesn’t mind a learning curve

OptinMonster vs Justuno: Analytics

Ever wished you could see exactly how your campaigns are performing without drowning in data? That’s exactly why we designed our analytics to be powerful yet crystal clear.

OptinMonster's campaign analytics

Our analytics cuts through the complexity and shows you what matters:

  • Impressions – How many eyeballs are on your campaigns
  • Conversions – How many people have converted through your campaigns
  • Conversion rates – Spot which campaigns are your conversion champions
  • Top campaigns – See which campaign is bringing you the most conversions
  • Top pages – Identify the pages with the most successful campaigns

Need to zoom in on specific time periods? No problem. Filter your data by date ranges that make sense to you, or use our rolling 30-day view to spot trends at a glance.

Running an online store? Our Revenue Attribution feature is your new best friend.

It shows you exactly how much money each campaign puts in your pocket – no complicated setup or third-party tracking needed. Just add our code to your thank-you page, and we’ll track every dollar your campaigns generate.

OptinMonster's revenue tracking feature

Ready to dive even deeper? Every OptinMonster campaign plays nicely with Google Analytics, giving you more insights into your marketing efforts.

I could not believe how many email signups we were getting on a weekly basis just from Optinmonster. It’s really a no-brainer for our organization. It is super easy to use and set up. Easy connections to our email marketing software and Google Analytics enables us to get a ton of data about our leads and easily integrate Optinmonster data into our broader marketing reporting. When it comes to organic lead generation for our organization, OptinMonster is the driving force.

David Muller

Senior Digital Marketing Manager

Justuno’s analytics take a more comprehensive approach, which means you’ll find lots of data, but it might take some time to understand what you’re looking at.

Justuno's analytics feature

Their dashboard shows metrics like:

  • Monthly unique visitors
  • Session impressions
  • Emails and SMS collected
  • Total attributable events
  • Conversion rates and revenue
  • Average order value

They also dive deep into what they call ‘influenced metrics,’ like influenced revenue and influenced recovered sales. These are sales or actions where Justuno campaigns played a role in the customer journey, even if they weren’t the final converting touch point.

Other than that, Justuno offers the ability to create custom dashboards where you can present your data visually using charts or tables.

Justuno's feature for creating a custom analytics dashboard

🏆 Winner: OptinMonster

While Justuno offers comprehensive eCommerce analytics, OptinMonster’s focused approach delivers exactly what the majority of businesses need to succeed:

Crystal-clear metrics that matter most: impressions, conversions, and revenue
No confusing data overload – just actionable insights you can use today
Perfect for publishers, bloggers, SaaS companies, small businesses, and non-profits
Advanced insights available through seamless Google Analytics integration

The truth is, most businesses don’t need complex eCommerce metrics to improve their lead generation. They need clear answers to three questions:

  1. How many people saw my campaign?
  2. How many converted?
  3. How much revenue did it generate?

OptinMonster delivers these answers instantly, while still offering deeper analytics through Google Analytics for businesses that need more detailed insights.

OptinMonster vs Justuno: A/B Testing

Want to know which headline converts better? Or whether a green button outperforms blue? A/B testing (also called split testing) is your secret weapon for making data-driven decisions that boost conversions.

Both OptinMonster and Justuno offer robust A/B testing capabilities – they just approach it differently.

Creating split tests in OptinMonster is very simple. From your campaigns dashboard, just click the ‘Create Split Test’ icon on any campaign you want to improve. Give your test a name, add any notes to track your changes, and you’re ready to start testing.

Split testing an OptinMonster campaign

What can you test? Pretty much anything:

  • Headlines and copy
  • Button colors and text
  • Images and videos
  • Form fields and layouts
  • Different campaign types
  • Complete campaign redesigns

The best part? There’s no limit to how many variations you can create. Whether you want to test a single element or try multiple changes at once, the choice is yours.

Our analytics make it easy to spot winners, showing you total visitors, conversions, conversion rates, and even revenue for each variation.

Here’s how OptinMonster handles split testing behind the scenes: Let’s say you have Campaign A and create three variations: A-1, A-2, and A-3.

When a visitor lands on your site, OptinMonster randomly assigns them either the original campaign or one of your active variations.

This random assignment eliminates testing bias automatically – no complex traffic settings needed. And if Campaign A is active but only some variations are enabled, we’ll randomly choose between the active campaigns.

🎉 FitSmallBusiness used a smart approach to split testing: run each campaign until 10,000 impressions, test variations, and keep the winner. Using this data-driven strategy with OptinMonster, they boosted conversion rates by 200%.

Justuno takes a different approach, integrating A/B testing into its workflow builder. Here’s how it works:

  1. Create a workflow first
  2. Add a “Multivariate Test” action
  3. Select goals like lead capture rate or cart abandonment
  4. Set visitor percentages for each variation
  5. Add different designs to each test branch
  6. Choose whether to include a control group
  7. Set specific start and end dates for your tests
Justuno's multivariate testing feature

When it comes to viewing your test results, you can check Justuno’s analytics section. It will show the overall workflow performance, including the results and metrics of your individual design variants.

These metrics typically include impressions, conversion rates, goal completions for each variation, and improvement over the control group baseline.

🤝 Winner: It’s a Draw

Yes, Justuno offers advanced testing features like statistical significance tracking and control groups. However, OptinMonster proves that effective A/B testing doesn’t need to be complicated.

Justuno offers:

Ability to set different visitor percentages
Multiple goal options
Control group feature
Multivariate testing analytics

OptinMonster delivers what matters most:

Unlimited test variations
Built-in random distribution to eliminate bias
Clear, actionable results, including revenue data
No complexity between you and better conversions

📣 Coming Soon! Exciting updates are on the way for OptinMonster’s split testing! Our product team is currently working on enhancing our A/B testing capabilities with:

  • Audience percentage allocations
  • Automated promotion of winning variants
  • Scheduled tests
  • Invisible controls
  • And much more!

Subscribe to our newsletter to be the first to know when these new features launch!

OptinMonster vs Justuno: Support

Getting stuck with your campaigns can be frustrating. That’s why both OptinMonster and Justuno offer various support options, but we take pride in going the extra mile.

OptinMonster's support options

When you become an OptinMonster customer, you’re not just getting software – you’re getting a complete support ecosystem designed to help you succeed:

  • Customer success team – Available Monday-Friday, 9 am-5 pm ET for personalized help when you need it most
  • Extensive knowledge base – Access detailed guides and tutorials at your own pace
  • Blog posts – Get expert insights, tips, and tricks to grow your online business and optimize your conversion rates
  • Archie AI chatbot – Get instant answers to your questions 24/7
  • OptinMonster University – Master conversion optimization through expert-led video courses
  • Regular webinars – Stay ahead of industry trends with live webinar sessions
  • In-app support button – Get instant help right when you need it while building campaigns
  • Inner Circle Facebook group – Connect with fellow marketers to share strategies and success stories
  • Free VIP Done-For-You Campaign Setup ($297 value). – Start with a custom-built, high-converting campaign designed by our experts
OptinMonster's complementary done-for-you campaign service

Over at Justuno, the support options include:

  • A knowledge base
  • An AI chatbot named Kathy for basic questions
  • Live chat support
  • Weekly live training workshops
Justuno's help center

When we wanted to ask Justuno’s live chat support, they were apparently not available at that time. We then tried to find information on when they would be online, but it wasn’t clearly specified anywhere.

This can make it difficult for you to know when you can get help.

🏆 Winner: OptinMonster

Our comprehensive support system takes the lead for these reasons:

Complete documentation covering every feature
24/7 AI support through Archie
Clear support hours (Monday-Friday, 9 am-5 pm ET)
OptinMonster University included with all plans

Not to mention, we go the extra mile with our free Done-For-You Campaign Setup. Instead of just pointing you to documentation or workshops, we’ll actually have our conversion experts design your first campaign for you.

This hands-on approach helps ensure you start getting results right away.

OptinMonster vs Justuno: Value for Money

Whenever you’re choosing software for your business, you want to make sure you’re getting the most bang for your buck.

Otherwise, your bottom line will suffer, and you’ll end up paying for features you don’t need.

Or worse, missing out on features that could dramatically boost your conversions!

Let’s compare what OptinMonster and Justuno offer at different price points.

Unlike our competitors, we don’t care how much traffic your website gets overall. Our pricing is straightforward and based on campaign pageviews.

In other words, we only charge you for actual campaign views (when someone sees your popup or offer). You’ll only pay more when website visitors actually engage with your campaigns, and not when your website’s traffic starts growing.

OptinMonster's pricing

Now, our Basic subscription ($7/month) gives you a solid foundation for conversion success:

  • Use on one website (2,500 pageviews)
  • Create unlimited campaigns with 700+ templates
  • Track basic analytics and results
  • Access standard support features
  • Join OptinMonster University
  • Popular marketing integrations (Active Campaign, Constant Contact, Mailchimp, Omnisend, and more)

Step up to our Plus subscription ($19/month) and unlock powerful conversion tools:

  • Expand to two websites (10,000 pageviews)
  • Test what works with A/B testing
  • Engage visitors with Yes/No forms
  • Target users by device type
  • Catch idle visitors with InactivitySensor™
  • Advanced marketing integrations (AWeber, Brevo, ConvertKit, Drip, and more)

Ready to supercharge your results? Our Pro subscription ($29/month) includes:

  • Scale to three websites (25,000 pageviews)
  • Save abandoning visitors with Exit-Intent®
  • Create mobile-specific campaigns
  • Drive urgency with countdown timers
  • Track revenue from campaigns
  • Get priority support with live chat
  • Pro integrations (Webhooks, HubSpot, Klaviyo, Zapier, Salesforce, and more)

For serious growth, our Growth subscription ($49/month) delivers:

  • Unlimited features on five websites (100,000 pageviews)
  • Advanced targeting by location and visitor type
  • Specialized eCommerce features
  • Engaging coupon wheel campaigns
  • Premium support access

While we don’t offer a free tier, we provide something better: a risk-free 14-day money-back guarantee that lets you test all features and see real results.

🎉 Success story: Internet marketing directory IMSource used our Growth subscription’s Geolocation feature to increase conversions by 6,500%!

Justuno’s pricing works differently. Instead of counting campaign views, they base their prices on your total website visitors – which means you might end up paying for traffic that never sees your campaigns.

Justuno's pricing

Let’s break down their plans:

Free Plan (up to 2,000 monthly visitors)

  • Basic popup builder
  • Limited targeting options
  • Standard templates
  • Basic analytics

Lite Plan ($35.10/month for 5,000 visitors)

  • Standard targeting rules
  • Basic popup builder
  • Live chat support
  • Standard onboarding
  • Weekly training sessions

Flex Plan ($89.10/month for 5,000 visitors)

  • AI product recommendations
  • Advanced targeting options
  • Personalized onboarding
  • Access to your own CRO strategist
  • More advanced features

Want to handle 10,000 monthly visitors? Prepare to pay $53.10/month for Lite or $134.10/month for Flex. The more traffic you get, the higher your expenses.

🏆 Winner: OptinMonster

When it comes to value for money, OptinMonster delivers more bang for your buck:

More affordable starting point ($7/month vs Justuno’s $35.10/month)
Fair pricing based on actual campaign views, not total site traffic
No campaign shutoffs when you exceed limits

While Justuno does offer a free plan for very small websites (under 2,000 visitors), their paid plans quickly become expensive as your traffic grows. Plus, with OptinMonster, you can use our risk-free 14-day money-back guarantee to get access to all features.

Why Choose OptinMonster Over Justuno

The wrong conversion platform won’t just waste your money – it could cost you thousands in lost sales.

After thoroughly testing both platforms, here’s why OptinMonster is the smarter choice:

Create High-Converting Campaigns Fast

  • Jumpstart with 700+ proven templates for every goal
  • Build beautiful campaigns with our intuitive drag-and-drop builder
  • Save winning combinations as Rulesets for quick setup
  • Use our Playbooks to create campaigns based on proven tactics

Target the Right Visitors at the Perfect Moment

Get More Value for Your Investment

While Justuno offers some advanced features, we’ve built OptinMonster to deliver exceptional results without the complexity. Plus, with our 14-day money-back guarantee, you can test everything risk-free!

Ready to boost your conversions?

Start Getting More
Leads & Sales Today
with OptinMonster!

Popups work, and you can get started for a few bucks a month. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout