OptinMonster vs Justuno

OptinMonster vs Justuno: Targeting & Display Rules

Getting the right message in front of the right person at the right time isn’t just good practice – it’s essential for conversions.

Show a campaign too early, you’ll annoy visitors. Show it too late, they’re already gone. Target the wrong audience, and you’re wasting impressions.

Both OptinMonster and Justuno offer robust targeting capabilities, but they approach this challenge differently.

We built OptinMonster’s Display Rules system to be powerful yet simple. Everything lives in one place: create your campaign, set your rules, and launch – all from the same interface. No jumping between screens or dealing with complex workflow builders.

Some of our widely used targeting capabilities include:

Visitor Behavior

• Page Views – Target users who have visited a set number of pages on your website
• Referral Source – Customize campaigns based on where visitors came from
• Cookie Detection – Display campaigns based on visitors’ browser cookies
• New vs Returning Visitors – Customize messaging for each group

Triggers

• Exit-Intent® Technology – Catch leaving visitors before they’re gone
• Scroll Depth – Show campaigns when visitors are most engaged
• Inactivity Sensor™ – Re-engage distracted visitors
• MonsterChains – Create sequences based on previous campaign interactions

Location & Devices

• Geo-Location – Show location-specific offers and content
• Device Targeting – Perfect for mobile, tablet, or desktop-specific campaigns
• AdBlock Detection – Reach every visitor, even if they use an ad blocker

Page-Level Targeting

• URL Targeting – Match your offers to specific pages
• Query Targeting – Show campaign when the user is on a page with a specific query argument in the URL
• Anchor Tag Targeting – Display campaign when the user is on a page with a specific anchor tag in the URL

eCommerce Targeting

• Cart Value Targeting – Show campaigns based on basket size
• Product Page Rules – Display relevant offers on specific products

Yes, there are tons of targeting and display rules to choose from. But don’t worry – our visual rule builder makes creating complex targeting rules simple. Just click the rule you want to use, specify your settings, and you’re ready to go.

You can also combine different rules using our logical operators:

Best of all? Save your favorite rule combinations as Rulesets to use again later. No more recreating complex rules from scratch – just load your saved Ruleset and adjust as needed.

Now, Justuno’s display rule settings are quite different from those of OptinMonster’s. You have to use their workflow builder, which has a flowchart-style interface where you map out every step of the visitor’s journey.

Think of it like building a decision tree: you start with an enrollment trigger (when visitors enter the workflow), then add various actions like showing campaigns, creating branches, adding time delays, and adding a new subscriber to a specific contact list.

The main place you’ll set targeting conditions is within ‘If/Then Branch.’ This is where you decide which path visitors take based on their behavior or attributes.

The good news is that Justuno offers most of the same targeting conditions as OptinMonster (like exit intent, scroll depth, geo-location, and more).

They also have a unique feature called Visibility Boost – a setting designed to help your campaigns appear even when visitors use popup blockers.

Justuno also has an Audience feature, which lets you create both dynamic segments (automatically updated based on behavior) and static segments (manually curated lists) of your website visitors.

🤝 Winner: It’s a Draw

Both platforms offer robust targeting capabilities – they just cater to different preferences.

OptinMonster shines with:

✓ Dozens of powerful targeting rules to choose from
✓ Visual rule builder that makes complex targeting simple
✓ Plain English labels that make sense without documentation
✓ Save and reuse your favorite rule combinations with Rulesets

That said, you might prefer Jusuno if:

✓ You enjoy working with visual workflow builders
✓ You need to manage complex visitor segments separately
✓ You’re an advanced user who doesn’t mind a learning curve

OptinMonster vs Justuno: A/B Testing

Want to know which headline converts better? Or whether a green button outperforms blue? A/B testing (also called split testing) is your secret weapon for making data-driven decisions that boost conversions.

Both OptinMonster and Justuno offer robust A/B testing capabilities – they just approach it differently.

Creating split tests in OptinMonster is very simple. From your campaigns dashboard, just click the ‘Create Split Test’ icon on any campaign you want to improve. Give your test a name, add any notes to track your changes, and you’re ready to start testing.

What can you test? Pretty much anything:

• Headlines and copy
• Button colors and text
• Images and videos
• Form fields and layouts
• Different campaign types
• Complete campaign redesigns

The best part? There’s no limit to how many variations you can create. Whether you want to test a single element or try multiple changes at once, the choice is yours.

Our analytics make it easy to spot winners, showing you total visitors, conversions, conversion rates, and even revenue for each variation.

Here’s how OptinMonster handles split testing behind the scenes: Let’s say you have Campaign A and create three variations: A-1, A-2, and A-3.

When a visitor lands on your site, OptinMonster randomly assigns them either the original campaign or one of your active variations.

This random assignment eliminates testing bias automatically – no complex traffic settings needed. And if Campaign A is active but only some variations are enabled, we’ll randomly choose between the active campaigns.

Justuno takes a different approach, integrating A/B testing into its workflow builder. Here’s how it works:

1. Create a workflow first
2. Add a “Multivariate Test” action
3. Select goals like lead capture rate or cart abandonment
4. Set visitor percentages for each variation
5. Add different designs to each test branch
6. Choose whether to include a control group
7. Set specific start and end dates for your tests

When it comes to viewing your test results, you can check Justuno’s analytics section. It will show the overall workflow performance, including the results and metrics of your individual design variants.

These metrics typically include impressions, conversion rates, goal completions for each variation, and improvement over the control group baseline.

🤝 Winner: It’s a Draw

Yes, Justuno offers advanced testing features like statistical significance tracking and control groups. However, OptinMonster proves that effective A/B testing doesn’t need to be complicated.

Justuno offers:

✓ Ability to set different visitor percentages
✓ Multiple goal options
✓ Control group feature
✓ Multivariate testing analytics

OptinMonster delivers what matters most:

✓ Unlimited test variations
✓ Built-in random distribution to eliminate bias
✓ Clear, actionable results, including revenue data
✓ No complexity between you and better conversions

OptinMonster vs Justuno: Value for Money

Whenever you’re choosing software for your business, you want to make sure you’re getting the most bang for your buck.

Otherwise, your bottom line will suffer, and you’ll end up paying for features you don’t need.

Or worse, missing out on features that could dramatically boost your conversions!

Let’s compare what OptinMonster and Justuno offer at different price points.

Unlike our competitors, we don’t care how much traffic your website gets overall. Our pricing is straightforward and based on campaign pageviews.

In other words, we only charge you for actual campaign views (when someone sees your popup or offer). You’ll only pay more when website visitors actually engage with your campaigns, and not when your website’s traffic starts growing.

Now, our Basic subscription ($7/month) gives you a solid foundation for conversion success:

• Use on one website (2,500 pageviews)
• Create unlimited campaigns with 700+ templates
• Track basic analytics and results
• Access standard support features
• Join OptinMonster University
• Popular marketing integrations (Active Campaign, Constant Contact, Mailchimp, Omnisend, and more)

Step up to our Plus subscription ($19/month) and unlock powerful conversion tools:

• Expand to two websites (10,000 pageviews)
• Test what works with A/B testing
• Engage visitors with Yes/No forms
• Target users by device type
• Catch idle visitors with InactivitySensor™
• Advanced marketing integrations (AWeber, Brevo, ConvertKit, Drip, and more)

Ready to supercharge your results? Our Pro subscription ($29/month) includes:

• Scale to three websites (25,000 pageviews)
• Save abandoning visitors with Exit-Intent®
• Create mobile-specific campaigns
• Drive urgency with countdown timers
• Track revenue from campaigns
• Get priority support with live chat
• Pro integrations (Webhooks, HubSpot, Klaviyo, Zapier, Salesforce, and more)

For serious growth, our Growth subscription ($49/month) delivers:

• Unlimited features on five websites (100,000 pageviews)
• Advanced targeting by location and visitor type
• Specialized eCommerce features
• Engaging coupon wheel campaigns
• Premium support access

While we don’t offer a free tier, we provide something better: a risk-free 14-day money-back guarantee that lets you test all features and see real results.

Justuno’s pricing works differently. Instead of counting campaign views, they base their prices on your total website visitors – which means you might end up paying for traffic that never sees your campaigns.

Let’s break down their plans:

Free Plan (up to 2,000 monthly visitors)

• Basic popup builder
• Limited targeting options
• Standard templates
• Basic analytics

Lite Plan ($35.10/month for 5,000 visitors)

• Standard targeting rules
• Basic popup builder
• Live chat support
• Standard onboarding
• Weekly training sessions

Flex Plan ($89.10/month for 5,000 visitors)

• AI product recommendations
• Advanced targeting options
• Personalized onboarding
• Access to your own CRO strategist
• More advanced features

Want to handle 10,000 monthly visitors? Prepare to pay $53.10/month for Lite or $134.10/month for Flex. The more traffic you get, the higher your expenses.

🏆 Winner: OptinMonster

When it comes to value for money, OptinMonster delivers more bang for your buck:

✓ More affordable starting point ($7/month vs Justuno’s $35.10/month)
✓ Fair pricing based on actual campaign views, not total site traffic
✓ No campaign shutoffs when you exceed limits

While Justuno does offer a free plan for very small websites (under 2,000 visitors), their paid plans quickly become expensive as your traffic grows. Plus, with OptinMonster, you can use our risk-free 14-day money-back guarantee to get access to all features.