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How to View Revenue Generated from OptinMonster Campaigns in Google Analytics

How to View Revenue Generated from OptinMonster Campaigns in Google Analytics

Are you looking for how much revenue your OptinMonster campaigns have generated on your site?

In this article, you’ll learn how to view revenue generated from OptinMonster campaigns in Google Analytics.

Google Analytics will stop processing data sent to GA3 Properties on July 1, 2023. Please be sure to update your OptinMonster campaigns to assign a GA4 Property before that date following this guide.

Before you start, this guide assumes you’ve already connected your campaign with Google Analytics.

It can take up to 24 hours for Google Analytics to process the data we send them. If you need to check campaign data sooner we recommend using Google Analytics’ Realtime feature as shown in this guide.

In-house analytics data from OptinMonster can be viewed at any time following this guide.

GA3 vs GA4 Properties

When configuring Google Analytics for your campaigns you’ll notice there are two options available, to select GA3 and GA4 Properties.

GA3 is often referred to as Universal Analytics, and you’ll see that represented in the ID assigned to GA3 Properties with the UA- prefix.

We’ve recently released an update to allow you to send campaign data to GA4 Properties, while still allowing you to keep campaigns connected to GA3 Properties for a smoother transition.

If you do not already have or are using a GA3 Property it is not necessary to create or connect to one. Instead, you should connect your campaigns only to your GA4 Property.

Some of the information in this guide is intended for those still using GA3 Properties, in which case you’ll see that clearly indicated in the section.

Please be aware that Google Analytics will stop processing data sent to GA3 Properties on July 1, 2023. We strongly recommend you update your OptinMonster campaigns to indicate a GA4 Property before that date to avoid any interruption.

See Google Analytics’ announcement.

GA3 Properties

View Revenue Data

Before you start, for access to Ecommerce data in Google Analytics you must first be using the enhanced ecommerce plugin as outlined by Google Analytics.

When you create campaigns in OptinMonster to increase the revenue on your site it’s helpful to know the amount of revenue each campaign has generated.

To view revenue generated from OptinMonster campaigns in Google Analytics, follow these steps:

  1. Log into your Google Analytics dashboard.
  2. Next, navigate to the Behavior > Events > Top Events screen from the sidebar menu.View Top Events in Google Analytics
  3. Select the individual OptinMonster campaign you want to view revenue data for.
  4. On this screen, select the Ecommerce link under the Explorer tab.
    Ecommerce link in the Explorer tab of Google Analytics
  5. The next screen that loads will show you the amount of revenue generated from your OptinMonster campaign. In particular, the conversion event revenue indicates the amount of revenue created after the visitor converted through the campaign.
    Revenue column in Google Analytics shows you the revenue generated from OptinMonster campaigns

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OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

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Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

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Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

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Mitch Smith

Managing Director, Shockbyte.com