What Is a Lightbox Popup and How to Create It (In 5 Easy Steps)

Are you looking for an easy way to capture more leads on your website? Do you want to learn how to create a lightbox popup without spending too much time? On average, popups convert anywhere between 1-8% on an average and lightbox popups are one of the best ways to grab visitors’ attention. Some OptinMonster customers who ... Continue Reading →

How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? According to recent research, 51.2% of free trial users don’t convert into paying customers on average. If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy ... Continue Reading →

17 Actionable Tips to Improve Free Trial Conversion Rate

Do you have a SaaS business that offers free trials to acquire new customers? Are you struggling to increase free trial signups? You’re not alone. Figuring out how to improve free trials is one of the big issues in SaaS marketing. For most SaaS businesses, a free trial is the biggest source of converting free ... Continue Reading →

45 Best Digital Marketing Tools to Boost Your Business

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever.  How do you know if you’re spending your time and money on the best digital marketing tools that ... Continue Reading →

Social Selling Statistics for 2024 and Why It Matters

Are you looking to invest more in social media marketing to grow your business this year? Not sure if social selling will work for you? Social selling can be as effective as email marketing or social media marketing if used correctly. Here are some social media statistics to put things in perspective: 87% of buyers think that social ... Continue Reading →

11 Web Design Principles That Can Boost Your Conversion Rate

Do you want to boost conversions on your website? Did you know that making even small but meaningful changes to your website design can have a significant impact on your conversions? Most marketers talk about the importance of search engine optimization (SEO), email marketing, and creating lead magnets to increase conversions. However, they often overlook the role ... Continue Reading →