Ever wonder what the big deal is with eCommerce personalization? Let’s use an offline example to explain. When you go back to a restaurant you’ve visited before, it feels great when staff welcome you back and greet you by name, doesn’t it? And it’s a nice surprise when they acknowledge a special occasion like a ... Continue Reading →
Checkout Page Optimization: 22 Best Ways to Recover Lost Sales
Are you losing customers on your checkout page? Checkout page optimization is what you need! Shopping cart abandonment is a big issue for eCommerce retailers. Research tells us that the average cart abandonment rate is around 70%. In other words, most people who put an item in the shopping cart don’t buy it. And that’s ... Continue Reading →
Getting Started With eCommerce Email Marketing Automation: 4 Campaigns Every Store Needs
Want to drive more eCommerce sales? Increase repeat purchases? All without spending more money on advertising? Well, you’re in the right place. In this article, we’ll show you 4 proven automated email marketing campaigns eCommerce brands can use to do just that. We know that launching an eCommerce email marketing strategy can be daunting. There ... Continue Reading →
How to Boost Your eCommerce Revenue With an In-Cart Upsell Popup
Need an easy way to get more revenue from your existing eCommerce customers? With an in-cart upsell popup, you can automatically display a targeted offer to customers who are already buying and entice them to spend more. Upselling and cross-selling are proven to increase eCommerce revenue, with targeted product recommendations responsible for up to 30% ... Continue Reading →
Use Marketing Automation to Build Authentic Customer Relationships
Do you want to save time on your eCommerce marketing while still keeping quality relationships with your customers? In this article, you’ll learn 5 marketing automation best practices to help you do just that! It’s easier than ever to automate marketing tasks and that can make it more likely that authentic customer relationships will fade. ... Continue Reading →
18 Ingredients of High Converting Product Pages
Do you want to make more sales from your product pages? Out of all the pages to optimize on your e-commerce site, your product pages set the stage for that pivotal moment when a shopper decides to become a customer, or leaves your site for good. If you want to have high converting product pages, ... Continue Reading →