Creating a buyer persona is important for any business that wants to understand its target market and tailor its marketing strategies accordingly. The best marketers know that clearly defining your ideal customer is the key to high conversions. For example, here at OptinMonster, we understand that our ideal customers include entrepreneurs, small business owners and …
Do you want to engage your target audience, increase conversions, and grow your business? Gamification marketing is an important tool for accomplishing all 3 of these goals. Good marketing content has become a lot more engaging lately. Audiences don’t just want to look at content. They want to experience it. Mediafly’s recent study on content …
Have you ever seen a countdown timer on a sale or an “Only a few left!” message on a product page? That’s an example of scarcity marketing in action. Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can …
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