If you want to stay on top of your eCommerce marketing strategy, you have to plan ahead for all the holidays and celebrations that you can use for promotions. To help, I’ve prepared the Marketing Calendar 2025, full of a wide range of holidays and special events. This eCommerce holiday calendar covers the entirety of …
Search isn’t what it used to be and that’s exactly why Shopify SEO matters more than ever in 2025. With Google’s Search Generative Experience (SGE) surfacing AI-generated answers directly in search results, your Shopify store has less time and space to make an impression. But here’s the upside: the brands that optimize for real content depth, UX, and …
Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. They provide an understanding of the reasons and motivations behind consumer decisions. You can use this information to improve your marketing and increase sales. What does that mean for your …
Do you want to know the best off-page SEO techniques for achieving top rankings in Google search? In the ever-evolving world of search engine optimization (SEO), off-page SEO remains crucial. While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO (also called off-site SEO) considers external factors that impact your website’s …
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