B2B Email Marketing: Explanation, Best Practices & Examples

Would you like to improve your B2B email marketing so you can nurture more leads into customers? Do you also want to use your B2B emails to improve customer retention and increase revenue? Email marketing is the most important digital marketing channel for many business-to-business (B2B) companies. In fact, 50% of US B2B marketers say ... Continue Reading →

Email Remarketing: Definition, Guide, & Examples

Do you want to use email remarketing to drive more sales and grow your business? With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers. How? By using the information you already have about your customers to target them more precisely. A ... Continue Reading →

Collect Customer Feedback on Your Website With These 7 Tips

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those ... Continue Reading →

Email Newsletter Design 101 (with 13 Tips for More Conversions)

Is your email newsletter design helping or hurting your business? The design of your email campaigns communicates the tone of your brand, and it can determine whether your subscribers convert into customers. In this article, we share our best tips to show you how to design an email newsletter. When you follow these tips, you ... Continue Reading →

Unsubscribe Rate Guide: Definition, Formula, & Tips

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. They’re also a double-edged sword. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall ... Continue Reading →