Did you know that 79% of marketing qualified leads never convert? That’s an enormous percentage of qualified leads to just say, “Nah, nevermind.” So, what gives? It comes down to a lack of engagement. Engaged leads convert. But how do you keep leads engaged without spending all of your time babysitting emails? Automated drip email campaigns. ... Continue Reading →
Looking for the best Mailchimp alternatives? You’re not alone. Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all eCommerce companies. Mailchimp’s pricing plan can quickly go from affordable to expensive once you start building extensive marketing campaigns that use tools like advanced segmentation ... Continue Reading →
Unsubscribes are a double-edged sword. On one side, you have people unsubscribing which is never good for the ego. On the other side, your list is doing a bit of self-cleaning. But, you’ll always wonder if you could’ve saved some of those unsubscribers, won’t you? You probably could have, and that’s why we’re here. In ... Continue Reading →
Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. Before we dive into the tips to increase conversions, it’s important that we are on ... Continue Reading →
On May 25th, 2018, the long-awaited General Data Protection Regulation (GDPR) will go into effect. Many of you have already been hearing about GDPR the past several months. That’s because this new regulation makes some big changes to data privacy and individual rights for people in the European Union (EU), and affects businesses around the ... Continue Reading →
It’s a popular question. What’s the best eCommerce marketing strategy? Which one should I be using for my eCommerce store? Which one will work for me? It’s asked all the time: Writing a post claiming I know the definitive answer would be wrong. After all, there is no such thing as “best”. One person’s meat ... Continue Reading →
