Is Email Marketing Dead? Statistics Say: Not a Chance.

In this post, we share email marketing statistics showing that, far from being dead, email marketing is an essential tool for attracting and retaining customers. Along the way, you’ll pick up some info that’ll help you refine your own email marketing strategy. You’ve probably heard that email marketing is dying, or even already dead, more ... Continue Reading →

Email Marketing vs. Social Media: Is There a Clear Winner?

The Internet has brought us questions for a generation… …Is the dress white and gold or blue and black? …Do you hear “Yanny” or “Laurel”? And, maybe more importantly to you, which is better for marketing: email or social media? There are more than 4.3 billion Internet users in the world and nearly 80% of ... Continue Reading →

Drip Email Campaigns: A How To For Successful Lead Engagement

Did you know that 79% of marketing qualified leads never convert? That’s an enormous percentage of qualified leads to just say, “Nah, nevermind.” So, what gives? It comes down to a lack of engagement. Engaged leads convert. But how do you keep leads engaged without spending all of your time babysitting emails? Automated drip email campaigns. ... Continue Reading →

4 Best Mailchimp Alternatives to Crush Email Marketing in 2020

Looking for the best Mailchimp alternatives? You’re not alone. Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all eCommerce companies. Mailchimp’s pricing plan can quickly go from affordable to expensive once you start building extensive marketing campaigns that use tools like advanced segmentation ... Continue Reading →

10 Proven Ways to Reduce Email Unsubscribe Rates

Unsubscribes are a double-edged sword. On one side, you have people unsubscribing which is never good for the ego. On the other side, your list is doing a bit of self-cleaning. But, you’ll always wonder if you could’ve saved some of those unsubscribers, won’t you? You probably could have, and that’s why we’re here. In ... Continue Reading →