For some business owners, email marketing may seem archaic. With the prevalence of social media, and a hundred other forms of messaging, the traditional email format feels relatively old. However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you ... Continue Reading →
If you’ve read our case study about Yoast or Biddyco, then you know that you can easily double your email signups with just exit-intent. But what if you want to go further? In this article, we will share how ValueWalk increased their conversions by 216% by offering content upgrades through OptinMonster. Meet Devesh and ValueWalk ... Continue Reading →
You’ve probably heard it a thousand times: “Capture user emails to increase conversions.” Great. But what does increased conversions mean exactly? And why is it so important? Demystifying Conversions A conversion refers to any time a customer takes direct action. For example, when someone subscribes to your email list, that user has converted from a ... Continue Reading →
Creative, forward-thinking non-profit organizations have seen incredible success with email marketing for years. Still, some non-profits are just beginning to scratch the surface of what email marketing can do for their organization. Non-profits who utilize email marketing see higher engagement with key supporters, increased levels of participation among volunteers, and more generous giving from donors. ... Continue Reading →
