Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →
How to Create a Custom AWeber Popup Form to Explode Your Email List
Are you looking for a better, faster way to grow your email list? Creating a custom AWeber popup form with OptinMonster can help you skyrocket list growth. If you’re using AWeber, you’ve probably already tried their built-in signup forms. With OptinMonster, you can move beyond the AWeber signup form templates and benefit from a much ... Continue Reading →
Email Scrubbing: Why and How to Clean Your Email List (Step by Step)
When’s the last time you scrubbed your email list? If the answer is never, then you’re likely wasting time, effort, and money on marketing to people who aren’t interested in your business. Email lists decline by 20–30% every year. Up to one-third of your subscribers will never open your emails, much less click on your ... Continue Reading →
How to Schedule Your Marketing Campaigns With OptinMonster
Are you missing out on revenue because people aren’t seeing your marketing campaigns at the right times? If you’re not scheduling your marketing campaigns so they’re super relevant to your audience, you could be hurting your business with irrelevant marketing. That’s because 61% of consumers prefer to see relevant offers. If they don’t think your ... Continue Reading →
19 Best Marketing Books To Level Up Your Marketing Strategy
As a busy marketer, it can be hard to keep up with the latest information. But if you don’t, you risk being left in the dust by competitors. Keeping up with industry news and blogs is helpful, but if you really want to get in-depth information, reading the top marketing books is still one of ... Continue Reading →
How To Nail Travel Industry Email Marketing To Win More Customers
How do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day. Travel is one of the world’s largest industries, contributing US$7.6 trillion to the world economy, according to Statista. Global tourism revenue in 2016 was US$1.26 trillion, and around 1.2 ... Continue Reading →