Do you want to grow your email list so you can market to better, higher quality leads? If you’re using an email service provider like Eloqua, then you’ve already invested in a tool that will help you send powerful email campaigns to your contact list. But the big question remains: how do you grow your ... Continue Reading →
Ok, here we go. Are you ready for this? Five. Four. Three. Two. One. Right now, you’re probably expecting something big to happen. You’re not sure what it is, and no promises were made. But as you counted down from 5, did you feel that small tingle of anticipation building up? That’s the same anticipation ... Continue Reading →
Is your holiday email marketing strategy already in place? Don’t wait until November before you start creating your holiday email messages. The best time to start is now. For many businesses, the holiday period is one of the most profitable of the year. So if you don’t get your marketing right for the holidays, then ... Continue Reading →
More than 281 billion emails were being sent and received daily in 2018 alone, with statistics showing that this number will surpass 347 billion in 2023: So, what’s up with the claim that email marketing is dead/dying a slow death? There could be some truth to that claim, in the sense that past email marketing ... Continue Reading →
Did you know that 79% of marketing qualified leads never convert? That’s an enormous percentage of qualified leads to just say, “Nah, nevermind.” So, what gives? It comes down to a lack of engagement. Engaged leads convert. But how do you keep leads engaged without spending all of your time babysitting emails? Automated drip email campaigns. ... Continue Reading →
On May 25th, 2018, the long-awaited General Data Protection Regulation (GDPR) will go into effect. Many of you have already been hearing about GDPR the past several months. That’s because this new regulation makes some big changes to data privacy and individual rights for people in the European Union (EU), and affects businesses around the ... Continue Reading →
