TL;DR: Split testing, or A/B testing, lets you compare two versions of your marketing to see which one converts better — so you can stop guessing and start growing. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing …
Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. However, it’s a lot more difficult than it seems. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, …
Conversions are the fuel that keeps online businesses alive. Every conversion represents direct revenue or future revenue, so the higher your conversion rate, the more money you stand to make. Thankfully, there are plenty of conversion rate optimization tools available to encourage more of your users to take your desired action, whether that’s signing up …
Are you looking for the best email call-to-action examples and practices to grow your email list? An email call-to-action can make or break your email campaign’s effectiveness. Yes, those few words have a surprisingly strong impact, and they need to be spot-on. No matter how good your content is, a poorly crafted call-to-action can lower …
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