
TL;DR: What Email Copywriting Is + Quick Tips Email copywriting is the art of writing the words in your marketing emails that get people to open, read, and take action. It covers four key elements: subject lines, preview text, body copy, and call-to-action (CTA) buttons. Want better results fast? Here are some copywriting tips to …

TL;DR: Split testing, or A/B testing, lets you compare two versions of your marketing to see which one converts better — so you can stop guessing and start growing. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing …

Conversions are the fuel that keeps online businesses alive. Every conversion represents direct revenue or future revenue, so the higher your conversion rate, the more money you stand to make. Thankfully, there are plenty of conversion rate optimization tools available to encourage more of your users to take your desired action, whether that’s signing up …

Are you looking for the best email call-to-action examples and practices to grow your email list? An email call-to-action can make or break your email campaign’s effectiveness. Yes, those few words have a surprisingly strong impact, and they need to be spot-on. No matter how good your content is, a poorly crafted call-to-action can lower …

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