Tag: A/B testing
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What Is Conversion Rate Optimization? Complete Beginner’s Guide
Continue reading: What Is Conversion Rate Optimization? Complete Beginner’s GuideConversion Rate Optimization (CRO) is the process of improving your website or marketing campaigns to increase the percentage of visitors who take a desired action, such as signing up, clicking, or buying. Term Meaning Example Conversion Action users take after a CTA Newsletter signup CRO Process of optimizing for conversions A/B testing headlines In this …
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17 Simple Email Copywriting Tips for Better Marketing Emails
Continue reading: 17 Simple Email Copywriting Tips for Better Marketing EmailsTL;DR: What Email Copywriting Is + Quick Tips Email copywriting is the art of writing the words in your marketing emails that get people to open, read, and take action. It covers four key elements: subject lines, preview text, body copy, and call-to-action (CTA) buttons. Want better results fast? Here are some copywriting tips to …
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What Is Split Testing? Best Split Testing Tools and Strategies
Continue reading: What Is Split Testing? Best Split Testing Tools and StrategiesTL;DR: Split testing, or A/B testing, lets you compare two versions of your marketing to see which one converts better — so you can stop guessing and start growing. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing …
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7+ Conversion Rate Optimization Tools: Win More Leads & Sales
Continue reading: 7+ Conversion Rate Optimization Tools: Win More Leads & SalesConversions are the fuel that keeps online businesses alive. Every conversion represents direct revenue or future revenue, so the higher your conversion rate, the more money you stand to make. Thankfully, there are plenty of conversion rate optimization tools available to encourage more of your users to take your desired action, whether that’s signing up …
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