What is conversion rate optimization (CRO) and how can it help you? If you’ve been wanting to understand this key part of marketing, you’re in the right place. In this beginner’s guide, we’re going to explain what conversion rate optimization is, the benefits you can get, and how to get started with your CRO strategy ... Continue Reading →
How Logic Inbound Used Split Testing to Increase Conversions 1500%
Do you feel like you have a great offer, but are frustrated that visitors aren’t opting in to receive it? The answer might lie in changing how your offer is presented. In this case study, we’ll show you how ATLAS Workbase used split testing on their call to action to increase conversions more than 1500%. ... Continue Reading →
Multivariate Testing vs. Split Testing: Which Should You Use?
Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests ... Continue Reading →
How Social Media Examiner Added 250,000 Email Subscribers Using OptinMonster
Have you ever wanted to know how Pros improve their conversions and get more email subscribers? You’re in for a treat. In this case study, we’ll share how Social Media Examiner added 250,000 new email subscribers using OptinMonster. Meet Social Media Examiner Social Media Examiner doesn’t need an introduction, especially if you are in the ... Continue Reading →
7 Mistakes that are Hurting Your eCommerce Conversion Rate and How to Fix Them
When you’re new to eCommerce conversion rate optimization (CRO), you are likely to make mistakes that hurt your sales and conversions. In this article, I will share 7 common eCommerce mistakes and how you can avoid or fix them to increase your conversion rate. 1. Making your CTA invisible or hard to find Your call-to-action ... Continue Reading →
How Rich Page Increased Conversions by 316% Using Exit Intent Optins
Do exit-optins really work? Getting double or even triple digit growth by just implementing a simple trick feels a bit too good to be true. Well, it is true. We have shared several case studies showing companies getting triple digit growth in subscribers by only using exit-intent popups. Today, we’re going to highlight another customer of ... Continue Reading →