How to Create a Lightbox Popup Campaign

OptinMonster makes it easy to create Lightbox popup campaigns. Lightbox popup campaigns are a great way to convert visitors into subscribers. Follow this guide to create a Lightbox popup campaign in just a few easy steps.

  1. Create a New Campaign
  2. Design your Campaign
  3. Start the Campaign
  4. Embed your Campaign

If you haven’t reviewed the general process for creating an campaign, we encourage you to check out Creating Your First Campaign.

Step 1 – Create a New Campaign

The first step is to create a new campaign.

You should select the Popup Campaign Type.

Lightbox Campaign Type

After you’ve followed the guide above and created a new campaign, then the next task is to build your campaign.

Step 2 – Design Your Lightbox Popup

The next step is to customize your popup according to the steps in Creating Your First Campaign.

Design Your Campaign

When you are finished, be sure to save your campaign. Congratulations, you’re all done building your campaign!

Step 3 – Start the Campaign

When you create a new campaign, it’s Paused by default.

Once you’ve finished configuring your campaign and it’s ready to be displayed on your site, go to your Publish tab, then go to the Publish Status toggle and move it to Live.

Publish your Campaign

TIP: Need to pause your campaign again? You can use the toggle switch to make the campaign paused once more.

Be sure to click Save so that your edits and change of Publish Status are stored.

Step 4 – Embed Your Lightbox Campaign on Your Website

The final step is to embed your campaign on your site. We provide a number of guides for the most popular platforms, check out our Platform Docs to get started.

Want to add a countdown timer to your campaign? See our guide on how to create a countdown timer campaign!


Q: Can I display my Lightbox campaign to mobile visitors?

A: Yes, Popup campaigns can show to mobile users by default. If you want to limit the lightbox popup to a specific device (desktop, mobile, tablet), then you can do that by adding a Device Rule in your Display Rules.