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How to Connect OptinMonster with Drip

How to Connect OptinMonster with Drip

Are you looking to send leads captured with OptinMonster to your Drip account? OptinMonster offers seamless integration with Drip email marketing service and connecting OptinMonster to your Drip email list is very easy.

In this article, you’ll learn how to connect Drip with OptinMonster.

Before you start, this integration is available with a Plus and higher subscription.
All subscription plans can add custom forms using the Form Embed block.

As a best practice, we recommend you also connect your campaigns to Monster Leads as a backup.

Connect Drip

When you create a campaign in OptinMonster that you intend to collect leads with you’ll want to integrate with one or more services to send those leads to.

To send leads to Drip, follow these steps:

  1. Before you start, you’ll need your Drip Account ID. You can locate and copy the Account ID in Drip following these steps:
    1. Log into your Drip account, and from the Drip dashboard, click on the three dots icon to the right of your account name. Select Account from the dropdown menu.
    2. Scroll down on the General Info page, and copy your Account ID.
  2. Returning to OptinMonster, navigate to the Integrations view in the campaign builder, search for and select Drip.
    Select Drip to integrate with OptinMonster.
  3. Next, select the Register Drip button at the top of the integration section to begin authorization.
    Register Drip with OptinMonster.
  4. A new window will open asking you to log into your Drip account. Once logged-in, select the Authorize button to grant permission for OptinMonster to send leads to Drip.
    Authorize OptinMonster App in Drip.
  5. Enter a Drip Account Name (*internal use only) and your Drip Account ID in the appropriate fields, then select the Connect to Drip button.Connect OptinMonster to Drip.
    *The Drip Account Name can be anything that helps you identify the specific integration within OptinMonster. It’s possible to add more than one Drip integration to your account and this is an easy way to differentiate between them when assigning integrations to individual campaigns.
  6. Required: Once the Drip integration has been connected select the Drip Campaign you wish to send leads to from the Email Provider Campaigns field.
    Select the Drip Campaign to assign leads to.
  7. Optional: You can also assign Lead Tags and configure Double Opt-in.
    Drip optional settings in OptinMonster.
  8. When you’re finished, Save your campaign.

Enable Single Opt-in

By default, double opt-in is enabled when you integrate with Drip.

To enable single opt-in, follow these steps:

  1. From the Integrations view in the campaign builder, select your Drip integration.
    Select Drip Integration.
  2. Next, toggle the Enable Double Opt-in? option off.
    Disable double opt-in for Drip in OptinMonster.
  3. When you’re finished, Save the campaign.

Unsure if you should use double or single opt-in for your campaign? Our double vs. single opt-in guide provides more details to help you decide.

Disabling double opt-in does not automatically add previously captured leads to Drip. Only leads captured after double opt-in has been disabled will be sent directly to your Campaign. Previous leads captured while double opt-in was enabled will continue to be held by Drip in a queue until they are confirmed by the user. If you were using Monster Leads as a backup integration at the same time, you can manually export leads from Monster Leads to import into Drip.

Add Extra Fields

Field Mapping

This integration supports Field Mapping, so you can easily add radio buttons, phone fields, text areas, number fields, lists, and more!

Before you begin using Field Mapping with Drip, please consider the following:

Form Embed Block

Alternatively, you can add any Drip webform to your campaign using our Form Embed block.

Email Automations

To send emails automatically to new leads you’ll want to configure email automations within your Drip account.

The following guides from Drip may be helpful to get started:

If email automations are not being triggered, check that you’re using the Email Series Feature in Drip to send your email automations, and not Workflows.

Testing

We strongly recommend you test the optin form before publishing your campaign to ensure it is working as you expect.

Before you begin, please be aware of the following details when testing Drip integrations:

  • Previously submitted or already subscribed leads may be treated differently by Drip than new leads. For this reason, we recommend using a completely unique email address each time you test submit your campaign’s form. You can use a free tool like TempMail.io or learn how to create unlimited unique email addresses from a single Gmail account.
  • If the lead is captured in Drip but you do not receive any automated emails it indicates the integration from OptinMonster to Drip is correct, and the issue is with the automated email configuration. Drip controls email automation exclusively. If you require assistance in troubleshooting email automations we recommend reaching out to Drip support directly.

Get started testing with the Live Site Inspector tool explained in our guide on how to test an OptinMonster campaign.

Spin-a-Wheel Support

If you are configuring a Gamified spin-to-win campaign, spin-a-wheel support is automatically enabled when using our native Drip integration. The Coupon Label and Coupon Code will be passed as custom fields with each lead.

FAQs

Can I send leads to more than one Campaign?

Yes! See our Lead Sharing guide to accomplish this.

How do I configure single or double opt-in?

See our guide on single vs. double opt-in.

Is it possible for me to add a phone field to my campaign?

Yes! You can add a phone field. Learn how to capture phone numbers with OptinMonster.


If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

Get Started With OptinMonster Today!

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Troubleshooting

The campaign is capturing leads but shows 0 conversions in analytics.

Confirm that conversion tracking is turned on for the submit button in your campaign. See our guide on How to Enable Conversion Tracking.


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OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

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Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

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Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com