Creating a buyer persona is important for any business that wants to understand its target market and tailor its marketing strategies accordingly. The best marketers know that clearly defining your ideal customer is the key to high conversions. For example, here at OptinMonster, we understand that our ideal customers include entrepreneurs, small business owners and …
Gated Content Gated content is digital material that can only be accessed after a visitor provides certain information, usually through a sign-up form. Businesses use it to generate leads by offering valuable resources—such as ebooks, white papers, webinars, or templates—in exchange for contact details like an email address. Did you know that gated content could …
You probably hear marketers talk about boosting conversions all the time, but that misses the bigger question: What is a good conversion rate? It makes sense that you’d want to know whether your website, ads, or marketing campaigns are performing as well as they could be. That’s why we’ve written this guide to help you …
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