Category: Email Marketing
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13 Types of Emails You Need to Be Sending Your Email List
Continue reading: 13 Types of Emails You Need to Be Sending Your Email ListDo you want to learn about the different types of emails? Emails are pivotal in keeping us connected. However, not all emails are the same. There are various types of emails, each serving a unique purpose and audience. From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails …
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What Is Email Segmentation? 50 Proven Ways How to segment Email Lists in 2024
Continue reading: What Is Email Segmentation? 50 Proven Ways How to segment Email Lists in 2024Do you want to increase your email deliverability and open rates, boost your click rates, and decrease unsubscribe rates? Then email segmentation is the way. Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Statistically speaking, segmented campaigns average 46% higher open rates, and segmented, targeted, and personalized emails generate 58% of all revenue. Smart …
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Decoding the Best Time To Send an Email: Insights From Top Studies (2024)
Continue reading: Decoding the Best Time To Send an Email: Insights From Top Studies (2024)When Is the Best Time To Send an Email? According to research, the best time to send an email is between 9 a.m. and 11 a.m. Additional engagement peaks can occur in the early afternoon (1–2 p.m.) and evening (5–6 p.m.). For B2B emails, sending during work hours (especially mid-morning) yields better results. In contrast, B2C marketers can …
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What Is Email Click-Through Rate (CTR) & How to Improve It (13 Tips Included)
Continue reading: What Is Email Click-Through Rate (CTR) & How to Improve It (13 Tips Included)Summary: Email Click-Through Rate (CTR) is the percentage of recipients who clicked on one or more links in your email. It’s calculated by dividing the number of clicks by the number of delivered emails and multiplying by 100. For example, if you sent 1,000 emails and 50 recipients clicked on a link, your CTR would …
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