Inbox by Google and the Future of Email Marketing

With the announcement of Inbox by Google, professionals in the world of email marketing may be starting to wonder how this new app will affect their email campaigns, especially as more and more people are using mobile technologies to check email. With Inbox by Google still being a new technology, the nuances of how it works ... Continue Reading →

Integrate Email and Social Media Marketing to Combine the Benefits of Both

There’s a contentious debate in content marketing: Email marketing vs. social media marketing. Business owners and entrepreneurs are continuously inundated with information on which strategy is more effective at converting users. The truth is if you use email and social media in tandem, you’ll achieve the best results. And you’ll convert even more customers if ... Continue Reading →

How to Double Your Email Subscribers Right Now

When you’re just getting started, building an email list can seem daunting. Here’s what you can do right now to ensure you grow your list of email subscribers quickly. 1. Ensure your opt-in form is clearly displayed. Make it obvious to new visitors where they can sign up for email updates. It’s a good idea ... Continue Reading →

Why Email Marketing is Essential for Non-Profits

Creative, forward thinking non-profit organizations have seen incredible success with email marketing for years. Still, some non-profits are just beginning to scratch the surface of what email marketing can do for their organization. Non-profits who utilize email marketing see higher engagement with key supporters, increased levels of participation among volunteers, and more generous giving from ... Continue Reading →

Rethink your Subject Line

NOTE: This is a guest post by Jens Jakob Andersen. In this guide I will take you behind the scenes of major misunderstandings of what is a good subject line. I will share my best knowledge about newsletter subject lines based on my time handling over 1,000,000 subscribers and having 2-3,000 daily sales from the ... Continue Reading →