
There’s a moment every store owner faces when building on WordPress. You’ve got the idea. Maybe even your first product. But then comes the question that can shape your entire business: What is the best WordPress eCommerce plugin? If you’ve already started looking, you know how messy it gets. Endless options. Confusing features. Conflicting advice. It’s …

If you want to stay on top of your eCommerce marketing strategy, you have to plan ahead for all the holidays and celebrations that you can use for promotions. To help, I’ve prepared the Marketing Calendar 2026, full of a wide range of holidays and special events. This eCommerce holiday calendar covers the entirety of …

Have you ever seen a countdown timer on a sale or an “Only a few left!” message on a product page? That’s an example of scarcity marketing in action. Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can …

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