Author: Sharon Hurley Hall
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10 Expert Tips for Writing Landing Page Copy that Converts
Continue reading: 10 Expert Tips for Writing Landing Page Copy that ConvertsAre you worried about writing landing page copy that converts? Having a landing page that works is an essential step in converting visitors to leads, so it’s important to get the copy exactly right. To help with this, we reached out to four landing page copywriting experts and asked these two questions about writing landing …
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39 Places to Find Images for Better Conversions
Continue reading: 39 Places to Find Images for Better ConversionsAre you wondering how to make your optins and other marketing materials look better without breaking the bank? We all know that a good image will get more people reading and clicking, but it can be hard to know where to find images that aren’t overused. In this article, we’ll show you where to get …
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Multivariate Testing vs. Split Testing: Which Should You Use?
Continue reading: Multivariate Testing vs. Split Testing: Which Should You Use?Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests …
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30 Spammy Marketing Practices that Kill Trust and Conversions
Continue reading: 30 Spammy Marketing Practices that Kill Trust and ConversionsAre you worried that your marketing isn’t resonating with your target audience? It could be a question of trust. No matter what message we think we’re sending, it’s consumers’ opinions that count. It doesn’t take much for them to hit the spam button in their email client or leave your site forever. In this article, …
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