Author: Sharon Hurley Hall
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10 Expert Tips for Writing Landing Page Copy that Converts
Continue reading: 10 Expert Tips for Writing Landing Page Copy that ConvertsAre you worried about writing landing page copy that converts? Having a landing page that works is an essential step in converting visitors to leads, so it’s important to get the copy exactly right. To help with this, we reached out to four landing page copywriting experts and asked these two questions about writing landing …
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Multivariate Testing vs. Split Testing: Which Should You Use?
Continue reading: Multivariate Testing vs. Split Testing: Which Should You Use?Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests …
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How to Write an Epic Case Study that Wins More Business
Continue reading: How to Write an Epic Case Study that Wins More BusinessAre you wondering if there’s something else you could do to convert visitors into customers? If you’re not writing customer case studies, you’re missing out on a huge opportunity. When you write a case study, you convince potential customers by showing them exactly how you’ve helped other people just like them. In this article, you’ll …
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Beginner’s Guide to Choosing the Perfect Optin Type
Continue reading: Beginner’s Guide to Choosing the Perfect Optin TypeWhen you’re starting out with lead generation, how can you figure out which type of optin form will work best for you? Knowing which optin types are available and when to use them will make your list building strategy more successful so you can grow your business. This article will help you choose the perfect …
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