
Every Black Friday marketing season, we at OptinMonster help over 1 million websites capitalize on the opportunity by enabling them to convert and monetize their website traffic. In this article, I’ll share proven Black Friday marketing ideas that have effectively worked time and again for our customers to help you make the most of this …

Key Takeaways: Did you know that gated content could be the ultimate key to getting more email subscribers and customers on your website? When you require sign-up or sign-in to see some of your best content, you create a fantastic incentive for your website visitors. A gated content marketing strategy helps you boost your lead …

Hi, I’m Farjad, and I’ve spent years helping marketers and small business owners grow their email lists and convert traffic into leads using proven strategies and a little help from OptinMonster (more on that later). In this article, you’ll Learn: What Is Lead Generation? Or, as marketing expert Neil Patel puts it: “Lead generation is …

In this guide, we’ll break down the most important online shopping statistics for 2025, including cart abandonment trends, Gen Z buying power, mobile habits, and how you can optimize your store to turn browsers into buyers. How We Collect Our Data We source all statistics in this post from trusted industry leaders like Statista, eMarketer, Shopify, Baymard Institute, and Juniper …

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