Is email marketing dead? Have you ever wondered if email marketing has been pushed to the sidelines in this social media and influencer marketing era? As a digital marketer who’s seen the ebb and flow of various content marketing strategies, I often encounter this question. Let’s dive into the reality of email marketing today and uncover its relevance in todays …
Do you want to increase your email deliverability and open rates, boost your click rates, and decrease unsubscribe rates? Then email segmentation is the way. Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Statistically speaking, segmented campaigns average 46% higher open rates, and segmented, targeted, and personalized emails generate 58% of all revenue. Smart …
Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software …
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