
Best Marketing Automation Tools at a Glance ✨ Editor’s Choice: OptinMonster – Best for Lead Capture & ConversionsBefore you can nurture leads with email or CRM workflows, you need to capture them. OptinMonster automates that critical first step with powerful on-site campaigns—popups, floating bars, gamified wheels, and more—that integrate directly with tools like HubSpot, Mailchimp, …

Do you want to use email remarketing to drive more sales and grow your business? With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers. How? By using the information you already have about your customers to target them more precisely. A …

TL;DR: Split testing, or A/B testing, lets you compare two versions of your marketing to see which one converts better — so you can stop guessing and start growing. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing …

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