Multivariate Testing vs. Split Testing: Which Should You Use?

Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests ... Continue Reading →

How Escola EDTI Increased Conversions by 500% Using Split Testing

Have you ever wondered if simply using a different color or copy can increase your conversions? Sometimes the smallest changes can produce big results. In today’s case study, we’ll highlight Escola EDTI, an OptinMonster customer, who increased conversions by 500% using split testing. Meet Escola EDTI Escola EDTI offers Lean Six Sigma and Analytics courses like ... Continue Reading →