How Increased Its Email List 150% Using Content Upgrades

Do you have loads of traffic coming to your site, but your list is unfocused and filled with a huge variety of subscribers? Do you find it hard to speak to the variety of subscribers on your list because their interests vary so greatly? In this case study, we’ll discover how solved this problem …

Email List Growth
150% Arrow Up Green
Email List Growth
More Conversions From Split Testing
472% Arrow Up Green
More Conversions From Split Testing
Abandoning Visitors Retained
11.8% Arrow Up Green
Abandoning Visitors Retained

Do you have loads of traffic coming to your site, but your list is unfocused and filled with a huge variety of subscribers? Do you find it hard to speak to the variety of subscribers on your list because their interests vary so greatly? In this case study, we’ll discover how solved this problem and increased their list 150% in the process.

Meet Brian Tracy

Brian Tracy is recognized as one of the top personal success, productivity, and sales training authorities in the world today. He has authored more than 70 books and produced more than 500 audio and video learning programs. used OptinMonster to increase email list 150 percent

His marketing partners, Brandetize manage all aspects of his online business and have done so since 2001. Ryan Moore from Brandetize talked with us about how they use OptinMonster at

How Brian Tracy Increased Conversions 150% Using Content Upgrades

Ryan says that before using OptinMonster, they were collecting around 2,000 subscribers a month from the blog at Their main goal was to get better at converting their existing traffic.

In particular, they wanted to capture visitors who were about to leave the site without subscribing. Over 67% of visitors to a site leave without taking an action. Ryan knew they had to at least try to retain some of those visitors.

To start, they added a lightbox optin to the homepage that appears only when the visitor’s mouse motions towards the browser bar. That motion signals their intent to exit the site, whether by reaching for back button, or to type another URL in the browser bar. Our signature exit-intent technology triggers the optin below at the exact moment the visitor attempts to leave: used OptinMonster to increase email list 150 percent

This optin retains and converts 6.8% of visitors. It adds thousands of new visitors to the email list who would have left without a trace otherwise.

Ryan was off to a great start on the site, and dove in to creating even more opportunities for visitors to subscribe.

Segmenting Leads Using Content Upgrades

The blog at is divided into multiple categories like personal success, business, and book writing. Ryan decided to create unique lead magnets for each of those categories. A lead magnet is a valuable piece of information like a checklist, ebook, or coupon, offered in exchange for an email address.

When a lead magnet is specific to the content the reader is viewing at the time, it is called a content upgrade. Content upgrades are a great tool for segmenting your visitors by interest. Later, you can create customized, automated emails based on those interests.

Segmenting visitors is worth your time, too. Personalized emails deliver 6X higher transaction rates. Segmented email campaigns also get higher open rates, more clicks, and lower unsubscribe rates than non-segmented campaigns.

Let’s take a look at one specific category of content to see how Ryan uses OptinMonster to segment leads at

The optin below is targeted to display to visitors reading any article in the book writing category. It appears only when the visitors attempts to exit the site. When the visitor clicks the Register Today button, they are redirected to the webinar registration page.

This variation of a content upgrade converted nearly 7 percent of visitors.

This optin convert 6.88% of visitors.

That’s a great result, but Ryan wanted to try for more. He created a split-test, comparing the results from the optin above to the one below.

The same copy is used in each optin, but the order is different. Also, the background image is different.

This variation on a content upgrade converted nearly 11 percent of visitors.

This optin nearly doubled the conversions of the variation, converting 11.8% of abandoning visitors.

Split testing is super easy using OptinMonster’s A/B testing.

Every element of your optins can (and should) be split-tested. From the offer, to the headline and copy, to images and colors… even the smallest change can sometimes have surprising results.

Ryan uses our Floating Bar optins to communicate important, time-sensitive news and offers, like the one below advertising a special on a course about goal-setting. It appeared only to new visitors, after they’d been on the site for at least three seconds.

The button text in this split test read Learn More.

It converted 1.58% of visitors.

Ryan split-tested the offer, changing only the button copy from “Learn More” to “Shop Now.”

The variation button text read Shop Now and outperformed the original by 472 percent.

The new variation converted 9.05% of visitors, a 472% increase!

Once Ryan had success using the optins above, he began implementing similar offers across every category on the entire website.

Before using OptinMonster, collected around 2,000 subscribers each month. Now, they receive more than 4,500 every month. That’s a 150% increase.

Ryan said,

The biggest improvement we’ve seen using OptinMonster is in consistency from using the platform. It’s tough manually building popups and managing popups with different functionalities and rules on our websites. Keeping all of our popups in OptinMonster makes everyone in the company’s lives easier.


Powerful features like our split-testing and exit-intent technology have made it easy for the team at to see huge improvements in conversions.

  • increased their email list 150% using OptinMonster.
  • increased conversions 472% using our simple split-testing.
  • BrianTracy,com captured 11.8% of abandoning visitors using an exit-intent offer.


Use your existing content as a guide for segmenting your list by making offers specific to the content. Then, split-test those optins to dramatically increase conversions.

In my opinion, OptinMonster does everything better than other similar platforms. Before using OptinMonster, we were collecting around 2,000 subscribers a month from the blog at Now, we collect around 4,500.
Ryan Moore, Content Manager, Brandetize

Learn More About OptinMonster

We’re here to help you WIN, and win more often!

How OptinMonster can help you grow your list.

Our powerful Display Rules and easy Drag & Drop Builder help you get started fast.

Complimentary VIP Campaign

Our conversion experts will design 1 free campaign for you to get results fast

OptinMonster University

Get instant access to our library of expert courses, guides, video training and ebooks.

Start Getting More
Leads & Sales Today
with OptinMonster!

Popups work, and you can get started for a few bucks a month. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout