11 Delightfully Simple A/B Testing Best Practices You Can Use Now!

Are you following A/B testing best practices for your opt-in marketing campaigns? If you’re not, then chances are you’re missing out on major opportunities to grow your subscribers and improve conversions. Website split testing is an essential conversion optimization practice. But “essential” definitely doesn’t mean “easy.” Fortunately, this guide will help you learn how to ... Continue Reading →

How to Split Test Email Campaigns the RIGHT Way [Ultimate Guide]

Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →