Tag: sales
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FOMO Marketing Explained + 17 FOMO Marketing Examples
Continue reading: FOMO Marketing Explained + 17 FOMO Marketing ExamplesTL;DRFOMO marketing (Fear of Missing Out marketing) is a powerful strategy that taps into urgency and scarcity to boost engagement and sales. By showing customers that an offer is limited, trending, or highly popular, brands can drive quicker decisions and reduce hesitation. Common tactics include limited-time discounts, social proof (like “1,200 people signed up today”), …
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What Is Lead Generation and How It Works in 2025 (Complete Guide)
Continue reading: What Is Lead Generation and How It Works in 2025 (Complete Guide)Hi, I’m Farjad, and I’ve spent years helping marketers and small business owners grow their email lists and convert traffic into leads using proven strategies and a little help from OptinMonster (more on that later). In this article, you’ll Learn: What Is Lead Generation? Or, as marketing expert Neil Patel puts it: “Lead generation is …
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What Is Upselling? 15 Upselling Tips & Examples To Boost Revenue
Continue reading: What Is Upselling? 15 Upselling Tips & Examples To Boost RevenueTL;DR Upselling is the practice of encouraging customers to choose a higher-value version of the product or service they’re already considering, for example, a larger size, a premium tier, or an upgraded plan. Most effective upselling methods: 1. Post-Purchase Email Upsells – Follow up after checkout with smart, value-driven emails that suggest add-ons or upgrades.2. …
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10 Creative Examples of Testimonials to Win Customers + Tips and Best Practices
Continue reading: 10 Creative Examples of Testimonials to Win Customers + Tips and Best PracticesTestimonials are a beacon of trust and credibility. They are not just customer reviews; they are stories of experiences, a powerful tool in shaping consumer decisions. Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this comprehensive guide, we’ll explore the different types of testimonials – from crafting them …
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