How to Use Psychographics to Boost Leads and Conversions

Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, ... Continue Reading →

15 Easy eCommerce Lead Generation Tips To Explode Your Sales

If you’re running an online store, eCommerce lead generation is a crucial part of creating a successful business. That’s because one of the secrets to getting more sales is to get more leads. After all, today’s leads are tomorrow’s customers. But there are a couple of questions that every eCommerce retailer asks at some point ... Continue Reading →