A content marketing funnel helps you attract, engage, and convert your audience by guiding them through their buyer’s journey with relevant content at every stage. In this guide, you’ll learn how to build an effective content marketing funnel, supported by actionable strategies and examples for every stage. Table of Contents What Is a Content Marketing …
Small business email marketing is one of the most powerful tools you can use to grow your company. With the right approach, email campaigns can help you build stronger customer relationships, increase sales, and grow your audience without breaking the bank. At OptinMonster, we’ve helped thousands of small business owners turn their email marketing into …
Email accessibility isn’t just about reaching a wider audience. It’s also about doing the right thing. By making your emails inclusive, you’re demonstrating respect for all individuals, including the millions who rely on assistive technologies to access digital content. Plus, any time a subscriber can’t properly engage with your email, that’s a potential lost sale. …
Summary: Email Click-Through Rate (CTR) is the percentage of recipients who clicked on one or more links in your email. It’s calculated by dividing the number of clicks by the number of delivered emails and multiplying by 100. For example, if you sent 1,000 emails and 50 recipients clicked on a link, your CTR would …
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