Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to calculate ROI for email marketing? To make strategic decisions about your email marketing, you must understand your return on investment (ROI). Otherwise, you’re just guessing about what works and could be wasting time, energy, and money. In this article, we’ll …
Want to improve your email marketing? Using your email marketing analytics is one of the best ways to increase your marketing ROI. Email marketing can be one of your best sources of revenue. And yet, many marketers miss out on sales because they’re just guessing at what will work. Instead, you can use email marketing …
You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. Sounds like magic, right? It’s not magic, but with our ultimate guide, email funnels can be …
Do you want to prevent spam from getting on your email list but not sure where to start? Growing your contact list can be tough. And one of the biggest challenges is making sure your list contains only qualified leads. That way, you can avoid paying your email service provider for contacts that will never …
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