
BCC is a built-in email feature designed for privacy, yet many people aren’t entirely sure how to use it. In this guide, we’ll explain what BCC stands for, how it works, when it’s the right choice, when to avoid it, how it differs from CC, and the best practices for using it in professional communication. …

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. They’re also a double-edged sword. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall …

Imagine this: A new visitor lands on your site, signs up for your list, and instantly receives a warm welcome email. A few days later, they get a helpful guide tailored to their interests. By the end of the week, they’re ready to buy—all without you manually sending a single email. That’s the power of …

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