
TL;DR: Email Marketing in a Nutshell What it is: Sending permission-based emails to educate, nurture, and convert subscribers. Why it matters: Average ROI is $42 for every $1 spent (Litmus, 2024). How it works: Build a list → segment → send timely, relevant messages → optimize with testing. Best practice: Keep content people-first, valuable, and …

TL;DR: A call to action (CTA) is a prompt that directs people toward the next step, like subscribing, downloading, or buying. The most common types include buttons, links, banners, and in-text prompts, each suited to different placements such as landing pages, emails, or blog posts. Effective CTAs use clear language, compelling design, and strategic placement …

Do you want to use email remarketing to drive more sales and grow your business? With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers. How? By using the information you already have about your customers to target them more precisely. A …

CC is everywhere in email, yet many people aren’t sure exactly how it works. This post explains what CC stands for, how to use it, when it’s best to avoid it, how it compares to BCC, and some best practices for getting it right. What Is CC in an Email? CC stands for “carbon copy” …

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