
The welcome email plays a crucial role in email marketing, boasting a staggering 60% email open rate, the highest for any emails you send to your target audience. They also help to boost customer retention by 71%. These are impressive email marketing statistics. So, if you are not writing a perfect welcome email series, now …

Summary: Email Click-Through Rate (CTR) is the percentage of recipients who clicked on one or more links in your email. It’s calculated by dividing the number of clicks by the number of delivered emails and multiplying by 100. For example, if you sent 1,000 emails and 50 recipients clicked on a link, your CTR would …

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