Are you looking for the best WordPress plugins for your website? Choosing WordPress plugins can be challenging, given that over 60,000 WordPress plugins exist. And not all plugins are free, or work as promised, so making the wrong choice can cost you money and time. Fortunately, I love playing with WordPress plugins. I am an ... Continue Reading →
The welcome email plays a crucial role in email marketing and customer relationship management, so it’s important to get it right. Welcome emails boast a staggering 60% email open rate, the highest for any emails you send to your target audience. They also help to boost customer retention by 71%. These are impressive email marketing ... Continue Reading →
Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. By ... Continue Reading →
Do you want to create an email marketing campaign with a high open rate and click-through rate? Email marketing is vital to any business’s success. For every $1 that a business spends on its email marketing strategy, it gets an average of $36 in return. That means that your email campaigns have a potential ROI ... Continue Reading →
Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. However, it’s a lot more difficult than it seems. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, ... Continue Reading →
Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns, the one that stands out in particular is email click-through rate (CTR). This important metric is more than just a number; it’s a powerful indicator of how well your audience engages with your content and a critical factor in ... Continue Reading →
