What Is a Good Open Rate for Email?(+ How To Measure Yours)

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track. Click-through ... Continue Reading →

8 Powerful Reasons Why You Should Never Buy Email Lists

Are you considering buying an email list to find potential customers for your business? Our suggestion: Don’t do it. Buying an email list sounds like a quick way to grow your revenue potential. But it is a huge waste of time and money. In this post, we’ll share 8 reasons why you should never buy ... Continue Reading →

17 Proven Tips on How To Get More Email Subscribers in 2024

Do you want to learn how to get more email subscribers? Or maybe you’re wondering how to grow an email list from scratch? In my career as a digital marketer, I’ve certainly felt the frustration of seeing my number of subscribers stay stagnant. But luckily, it’s entirely possible to increase your email subscriber list. And ... Continue Reading →

38 Best WordPress Plugins & Tools for 2024

Are you looking for the best WordPress plugins for your website? Choosing WordPress plugins can be challenging, given that over 60,000 WordPress plugins exist. And not all plugins are free, or work as promised, so making the wrong choice can cost you money and time. Fortunately, I love playing with WordPress plugins. I am an ... Continue Reading →

14 Welcome Email Examples To Boost Engagement + Free Templates

The welcome email plays a crucial role in email marketing and customer relationship management, so it’s important to get it right. Welcome emails boast a staggering 60% email open rate, the highest for any emails you send to your target audience. They also help to boost customer retention by 71%. These are impressive email marketing ... Continue Reading →

Email Marketing vs. Social Media: Is There a Clear Winner?

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. By ... Continue Reading →