TL;DR An email marketing campaign starts by building a targeted list with optins and lead magnets, then setting clear goals for sales, signups, or engagement. From there, segment your audience to personalize messages and choose an email platform with automation and analytics. Next, map your workflow to plan the sequence and timing of emails, and …
If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. In my 15 years of sending promotional emails, I’ve …
CC is everywhere in email, yet many people aren’t sure exactly how it works. This post explains what CC stands for, how to use it, when it’s best to avoid it, how it compares to BCC, and some best practices for getting it right. What Is CC in an Email? CC stands for “carbon copy” …
BCC is a built-in email feature designed for privacy, yet many people aren’t entirely sure how to use it. In this guide, we’ll explain what BCC stands for, how it works, when it’s the right choice, when to avoid it, how it differs from CC, and the best practices for using it in professional communication. …
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