CC is everywhere in email, yet many people aren’t sure exactly how it works. This post explains what CC stands for, how to use it, when it’s best to avoid it, how it compares to BCC, and some best practices for getting it right. What Is CC in an Email? CC stands for “carbon copy” …
BCC is a built-in email feature designed for privacy, yet many people aren’t entirely sure how to use it. In this guide, we’ll explain what BCC stands for, how it works, when it’s the right choice, when to avoid it, how it differs from CC, and the best practices for using it in professional communication. …
If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. In my 15 years of sending promotional emails, I’ve …
Email marketing remains one of the most profitable digital marketing channels, returning up to $36 for every $1 spent. But there’s a catch: only well-planned, targeted campaigns deliver those kinds of results. At OptinMonster, we’ve helped over 235,000 marketers and business owners build high-performing email campaigns that drive leads, conversions, and long-term customer loyalty. If you want your …
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