
TL;DR: Split testing, or A/B testing, lets you compare two versions of your marketing to see which one converts better — so you can stop guessing and start growing. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing …

You probably hear marketers talk about boosting conversions all the time, but that misses the bigger question: What is a good conversion rate? It makes sense that you’d want to know whether your website, ads, or marketing campaigns are performing as well as they could be. That’s why we’ve written this guide to help you …

Ever feel like your ecommerce store is getting plenty of visitors but not enough sales? You’re not alone. The ecommerce conversion rate is one of the most important metrics for any online business, yet many store owners struggle to improve it. After all, what good is traffic if it doesn’t lead to actual revenue? That’s …

Are you trying to grow your email list but struggling to capture new leads? A robust email list can be one of your greatest assets. Not only will it help you drive more sales, but an email list also lets you nurture the relationship you already have with customers. That means less churn and, ultimately, …

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