10 Ways To Get More Phone Calls From Your Website

People use their smartphones for everything these days. Including, to the surprise of some, actually making phone calls to businesses. Is your website ready to use phone calls to turn visitors into customers? Some businesses focus so much on their digital campaigns, they forget to integrate phone calls into their overall strategy. In this article, we’ll ... Continue Reading →

How to Split Test Email Campaigns the RIGHT Way [Ultimate Guide]

Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →

11 A/B Testing Best Practices to Boost Your Leads and Subscribers

Are you following A/B testing best practices for your opt-in marketing campaigns? If you’re not, the chances are you’re missing out on major opportunities to grow subscriber numbers and improve lead generation. Website split testing is an essential conversion optimization practice, but it’s not always easy to be sure you’re doing it right. This guide ... Continue Reading →