When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if ... Continue Reading →
Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →
Are you wondering how to improve your eCommerce email marketing strategy to boost your subscribers and revenue? Jennifer Roberge of EczemaCompany.com shared with us how split-testing campaigns allowed her to make data-driven decisions to boost her eCommerce email marketing instead of guessing, and led to increasing conversions 158%. Meet The Eczema Company Jennifer Roberge created ... Continue Reading →
Do you feel like you have a great offer, but are frustrated that visitors aren’t opting in to receive it? The answer might lie in changing how your offer is presented. In this case study, we’ll show you how ATLAS Workbase used split testing on their call to action to increase conversions more than 1500%. ... Continue Reading →
Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests ... Continue Reading →
Have you ever wondered if simply using a different color or copy can increase your conversions? Sometimes the smallest changes can produce big results. In today’s case study, we’ll highlight Escola EDTI, an OptinMonster customer, who increased conversions by 500% using split testing. Meet Escola EDTI Escola EDTI offers Lean Six Sigma and Analytics courses like ... Continue Reading →
