OptinMonster Documentation

Documentation, Reference Materials, and Tutorials for OptinMonster



How to Create a Sidebar Widget Campaign in WordPress

How to Create a Sidebar Widget Campaign in WordPress

OptinMonster makes it easy to create and display a sidebar widget campaign on your WordPress site. Sidebar campaigns are a great way to convert subscribers without interrupting their browsing experience.

In this article, you’ll learn how to create a sidebar widget campaign in WordPress with OptinMonster.

Before You Start

Here are some things to know before you begin:

Add Sidebar Widget Campaign

Sidebar widget campaigns are a great way to increase conversions throughout your site, particularly on your blog.

To create a sidebar widget campaign, follow these steps:

  1. Follow our guide to create an Inline type campaign.
  2. Follow the WordPress Widget section of our guide to add the campaign to your site.

Frequently Asked Questions

How do I control where my sidebar widget campaign appears in WordPress?

We recommend using a plugin, like one of the following, to control where the OptinMonster widget appears on your site:

I would like to add a sidebar campaign to my site but I’m not using WordPress.

You can still create an Inline campaign and manually add the embed code to the sidebar area of your non-WordPress site where you would like it to appear.


My campaign looks bad and is squished when I view it on my site, why?

Our Inline campaigns can be embedded in many different content areas of your site. If you’ve embedded the campaign in a content area with a very narrow width, like the sidebar of a page, you may need to adjust the design to better fit the content area it will appear in.

In the campaign builder, you can adjust the max-container width to more closely match the width of the content area you’re planning to show the campaign in on your site. This will make it easier to customize the appearance to match how it will appear on your site.

Follow our guide to edit the campaign width.

Still stuck?

How can we help?

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OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

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Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

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Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com