How to Create a Sidebar Widget Campaign in WordPress

OptinMonster makes it easy to create and display a sidebar widget campaign on your WordPress site. Sidebar campaigns are a great way to convert subscribers without interrupting their browsing experience. With OptinMonster, you can create a WordPress sidebar widget campaign in just a few easy steps following this guide.

  1. Create a New Inline Campaign
  2. Design Your Sidebar Campaign
  3. Go Live in the OptinMonster Plugin
  4. Add the OptinMonster Widget

Step 1 – Create a New Inline Campaign

Create a new Inline campaign by following our guide.

Click Create Campaign

Step 2 – Design Your Sidebar Campaign

Design and publish your campaign using our Drag and Drop Builder.

Step 3 – Go Live in the OptinMonster Plugin

The next step is to navigate to the WordPress Admin > OptinMonster > Campaigns tab view. Select the Refresh Campaigns button to sync your new sidebar campaign with your WordPress site.

Refresh Campaigns

Once that is complete you can now select the Go Live link below the name of your Sidebar campaign.

Go Live

You’ll see the campaign listed as Live once this is complete.

Not using WordPress? You can still embed campaigns on your site by manually placing the embed code in the page where you want the campaign to appear.

Step 4 – Add the OptinMonster Widget

The final step in displaying your sidebar campaign is adding the OptinMonster Widget to a widget section in your WordPress admin.


That’s it, you’ve successfully created and added a sidebar widget campaign to your WordPress site!


Q: Do I need to use both the WordPress Plugin and the Display Rules?

A: Learn how our WordPress Plugin and Display Rules work together.

Q: How do I control where my sidebar campaign loads in WordPress?

A: We recommend using a plugin, like one of the following, to control where the OptinMonster widget appears on your site: