11 Examples of Superb Above the Fold Content

Back in the day when people bought newspapers off street-side stands, newspapers employed a technique called “the fold” to encourage buying. The basic idea is this: the most important and interesting news story of the day was plastered across the top of the section. So, if the paper was folded in half and placed so that ... Continue Reading →

12 Tips to Reduce Bounce Rate and Boost Your Conversions

Is your bounce rate too high? Do you want to reduce your bounce rate? In this article, we will share 12 proven methods to reduce your bounce rate and increase your conversions. High bounce rate is one of the most common conversion killers. If majority of your users are abandoning your website on first page, ... Continue Reading →

8 Web Metrics You Need to Track to Improve Conversion

Are you tracking the right metrics so you know how to improve conversion rates for you site? Whether it’s click-throughs, newsletter subscriptions, or just plain old sales, your conversions are the lifeblood of your content marketing. It represents the number of people who moved from one stage of your funnel to the next. The ones ... Continue Reading →

Using Keywords to Improve Your SEO

Have heard about the importance of SEO for your website? Then you probably have also heard about keywords for SEO. Keywords are an important part of your website’s ranking in search results. Once you’ve chosen the best keywords for your website, it’s time to start implementing your SEO strategy. Why You Should Care About SEO ... Continue Reading →