8 Web Metrics You Need to Track to Improve Conversion

Are you tracking the right metrics so you know how to improve conversion rates for you site? Whether it’s click-throughs, newsletter subscriptions, or just plain old sales, your conversions are the lifeblood of your content marketing. It represents the number of people who moved from one stage of your funnel to the next. The ones ... Continue Reading →

Using Keywords to Improve Your SEO

Have heard about the importance of SEO for your website? Then you probably have also heard about keywords for SEO. Keywords are an important part of your website’s ranking in search results. Once you’ve chosen the best keywords for your website, it’s time to start implementing your SEO strategy. Why You Should Care About SEO ... Continue Reading →

4 Tips to Create a Winning Value Proposition

How do you describe what you do? How do you explain what you’re great at? What’s your raison d’être? In other words, what’s your value proposition statement? Every entrepreneur needs a value proposition, if for no other reason than to know what it is they stand for and can do very well. It’s our mission ... Continue Reading →

How to Create Custom Surveys by Using OptinMonster

OptinMonster is leading the way in lead generation, especially in the WordPress environment. However, many people don’t realize the power that OptinMonster allows users to have with its Canvas Addon — you can create custom surveys to collect more information for leads, design decisions, and more! Collecting emails for lead generation is great and is highly encouraged ... Continue Reading →

5 Ways You Ruin Your Lead Generation…and How To Fix Them

Many content marketers inadvertently sabotage their lead generation campaigns. Here are a few common mistakes and what to do instead. Mistake #1: Confusing your visitors Don’t inundate site visitors with too much information and too many options. Though you may think those who visit your site would like that kind of flexibility, more often than ... Continue Reading →

Best Lead Generation Tips for Those in Real Estate

Realtors who want to generate new leads have a tough time standing out in a crowd. Depending on where you live, there can be hundreds, if not thousands, of real estate agents all clamoring for new buyer and seller leads. So how can you stand out in a big crowd, to make sure you’re finding ... Continue Reading →