TL;DR: What Email Copywriting Is + Quick Tips Email copywriting is the art of writing the words in your marketing emails that get people to open, read, and take action. It covers four key elements: subject lines, preview text, body copy, and call-to-action (CTA) buttons. Want better results fast? Here are some copywriting tips to …
TL;DR An email marketing campaign starts by building a targeted list with optins and lead magnets, then setting clear goals for sales, signups, or engagement. From there, segment your audience to personalize messages and choose an email platform with automation and analytics. Next, map your workflow to plan the sequence and timing of emails, and …
If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. In my 15 years of sending promotional emails, I’ve …
TL;DR – How to get more email subscribers (fast): add an Exit-Intent® popup, place an inline optin at post ends, convert your top posts into a PDF lead magnet, lock premium sections, use 2-step optins (MonsterLinks™), run a giveaway, surface testimonials, and A/B test your CTA copy. Pair with mobile-friendly targeting and keep forms to …
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