
Email automation sounds simple until you start using it. I have spent years working hands-on with different email marketing and automation tools, from basic newsletter platforms to advanced systems built around behavioral workflows. One thing I learned quickly is that many tools promise automation but struggle once you try to build real customer journeys. This …

Stop me if you’ve heard this one: You sign a new client, migrate them to your “preferred” email platform, and six months later they churn because “email isn’t driving enough revenue.” Here is the hard truth about the agency landscape in 2026: Your clients don’t care about the software. They care about the result. If you are still …
![Top 40 Sales Email Subject Lines [2026]](https://cdn.optinmonster.com/wp-content/uploads/2022/09/top-40-best-sales-email-subject-lines.png)
Do you want to write the best email subject lines that can help increase sales and revenue? Well, you’re not alone. The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales …

Wondering which metrics for email marketing are most important? Or what all the different numbers even mean? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. But for the numbers to mean anything, you have to understand the story …

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