Category: eCommerce
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Remarketing Lists for Search Ads: Custom Campaigns and Tailored Bids
Continue reading: Remarketing Lists for Search Ads: Custom Campaigns and Tailored BidsDid you know that only 2-4% of site visits end with a transaction? With Remarketing Lists for Search Ads (RLSA), you can use a combination of retargeting and search ads to reach out to returning site visitors. When you consider that returning visitors convert at 2X the rate of new site visitors, RLSA could make …
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Facebook Retargeting Ads Made Simple + How to Create & Install a Pixel
Continue reading: Facebook Retargeting Ads Made Simple + How to Create & Install a PixelFacebook has 2.38 billion active users. More than 1.5 billion of them log in every single day. If you’re not running ads on the platform, you’re missing out on what amounts to a captive audience. Plus, Facebook is phenomenal at helping you get the right ads in front of the right people. It lets you …
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How to Use Onsite Retargeting to Boost Conversions
Continue reading: How to Use Onsite Retargeting to Boost ConversionsYou already know that 98 out of 100 people will leave your site without buying anything. Did you also know that about 70% of folks are going to actually put something in their cart before they leave without buying anything? And it’s not just about spending money. The same rate of people, 98%, will leave …
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Retargeting Best Practices + What It Is and Why You Need It
Continue reading: Retargeting Best Practices + What It Is and Why You Need ItLet us know if this seems familiar… You’re browsing an online store, maybe lingering a bit on a particular item that you fancy more than the others. But, through a tremendous display of willpower, you leave the site without making a purchase. As you go about the rest of your month, you have a sneaking …
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